The Content Curation Cheatsheet

content curation


Baffled by all this chat about “curating content”?

Get started with this guide for pocket-sized businesses trying to kill it online without needing narcotics, naps or a never ending budget.

You know by now that killer content is what brings your clients closer – but what if you didn’t have to create it all yourself?

I’m not talking about hiring a pro here (but if you fancy weekly spa days, feel free to outsource it all!) – I’m talking about curating content.

Read more: Content curation – 9 things to keep in mind

It’s a trend we hear a lot about – and a trend that can have a HUGE impact on your traffic, biz and life. But it’s also just another bit of crazy-complex content marketing jargon we have to figure out, right?


Content curation is the act of collecting, organising and sharing targeted, relevant and interesting content with your audience, and hopping off the self-promotion train.

Read more: The definition of content curation from 6 of the best

Yep, you heard (err, read?) right. This is not about talking about you, yourself and your biz. It’s about sharing high quality, high-value content from other sources, and in the process establishing yourself as the font-of-all-knowledge in your niche.

It can seem weird and against the grain to “waste” time promoting something that isn’t yours – but that’s a misconception a lot of people have.

Read more: The secret sauce to getting noticed, becoming an influencer, and having fun online

Curating content helps you build stronger relationships, both with your audience and your peer group – it’s just good karma.

Curating content saves you a helluva lot of time – it’s way faster to collect a few juicy resources than rewrite something that’s been done, done, done.

Curating content ups your SEO big time, cuz backlinks = gold.

Curating content helps you seem like you know what you’re talking about.

Read more: The power and limits of curation

Let’s make this EASY.


Learn to curate content your audience craves, in a way that works for you #killercontentcuration Click To Tweet

Read more: Anyone can curate – that means you!

The Content Curation Cheatsheet

From nailing your strategy to making the biggest impact, taking it to social and tapping into top-notch sources of killer content, this guide has everything you need to start curating content, without investing the rest of your week or half your life savings.


The complete content curation cheatsheet:

  • Planning your approach to content curation
  • The etiquette of content curation
  • What kind of content should you curate?
  • Make an impact on your business
  • Kill it on social with curated content
  • Sources of killer content
  • The content curation toolkit
  • How to start curating that content
  • Winning content curation workflows
  • Formats for your curated content

Chapter 1: Planning Your Approach to Content Curation

The surefire way to guarantee success in any kind of marketing madness is to go in with both eyes open and a strategy in place.

You’ll learn how to plan your approach to content curation, from articulating your goals, to measuring your progress, to refining your strategy going forward.

The 3 most effective (and overlooked) content strategies

5 things to consider for content curation

6 strategies to add value with your own commentary

12 attributes if a successful content curation strategy

5 tips for great content curation


Chapter 2: The Etiquette of Content Curation

There’s a work that strikes fear (and fury) in the hearts of any and every content creator out there… plagiarism.

The idea that someone out there could be stealing your carefully crafted content is horrifying, so none of us would want to do that to someone else, right?

Here you’ll learn the difference between linking with love and barefaced burglary. We’ll also cover a few of the most important best practices when curating that content.

With this “curation” stuff aren’t you just really stealing people’s information?

The dos and don’ts of curated content

Best practices for content curation

What is the etiquette for sharing other people’s content?

How to curate content without stealing


Chapter 3: What Kind of Content Should You Curate?

Figuring out what topics to cover with your content curation is not difficult if you already have a content strategy, because your curation should fall in line with your overall brand messaging.

It’s all about appealing to your audiences so that they keep coming back for more.

3 tips to help you curate content your audience will love

9 content curation ideas for bulking up your editorial calendar

4 super fast ways to find out the questions your audience are already asking without (much) cyberstalking

The top 100 blogs to curate for social media power users

Untapped sources of killer content ideas


Chapter 4: The Cold Hard Benefits of Content Curation

I’ve already touched briefly on some of the benefits of content curation.

I love curating content because it helps me work smarter and save time that I could be spending with my twins, my kitty or my 1:1 clients.

My approach has also helped establish me as a bit of a thought leader in the entrepreneurship game (not to toot my own horn or anything).

However, both of these benefits are kind of vague and hard to measure. In this section you’ll discover the concrete, monitorable, measurable ways that content curation can impact your business. For realz.

6 reasons your business needs to curate content (and 17 practical tips for doing it)

Curate content and influence people

How content curation can drive traffic

The content curation guide for SEO

Grow your ecommerce business with content curation


Chapter 5: Kill It on Social with Curated Content

We’ve all heard a stat about how much content we should be sharing on social. The truth is, this varies. The one thing all these sources agree on?

You should be sharing way more curated content than content you’ve created from scratch.

Here you’ll learn how to secure social success by curating content, as well as using social platforms to find great stuff to share.

3 ways to deepen social media engagement using content curation

Lazy content curation will ruin your influencer relationships

Use Twitter for a super easy viral magic post

Grow your Instagram following by 60% with curated content

Which social networks are best for content curation?


Chapter 6: Sources of Killer Content

So you know you should be curating content for your audience. You understand the benefits. You’re excited to get started… but where do you find content worth sharing?

Funny you should ask.

Here I’ve rounded up some great resources to help you tap into trends and find valuable content without relying on your biz bestie’s blog:

14 sources for content curation inspiration

Feed the content curation monster

The art and science of spotting awesome

9 amazing content curation resources

Twitter content curation for extremely busy people

Gemma Went’s content curation formula


Chapter 7: The Content Curation Toolkit

The tools we use to curate content do not have to be pricy. In fact, some of the very best are free. You just need to know where to look… and I have you covered on that front:

The powerful content curation tool you’re not using

3 free content curation tools to save you time and grow your rep

7 cutting edge visual tools to curate content

50 killer tools for discovering, sharing and scheduling the best content

15 tools for content curation and making yourself an expert

60+ tools for finding and managing quality content

11 content curation tools for serious marketers


Chapter 8: How to Start Curating That Content

By now you should have realised that curating content is not difficult. In fact, it’s one of the most simple ways to provide value for your audience.

In this section you’ll learn how to push back against the procrastination and get started (without a single drop of blood, sweat or triple caff espresso!):

How to curate content without being mindless and mundane

How to do curated content RIGHT – a step-by-step guide

How to curate content for fun and profit

The ultimate guide to content curation

How to curate content, the proper way


Chapter 9: Winning Content Curation Workflows

If you’ve been following me for any amount of time, you’ll know I love a whip smart workflow.

Those handy hacks and tech tips are what I live for – they help me work smarter, and save time for the stuff that really matters.

Here you’ll discover a whole range of crazy-easy tips to trigger content curation without any kind of effort on your part. It’s a win/win.

The best content curators follow this surprisingly easy framework

How to use Trello to automate and plan your killer content

Shelf integrates Google Drive and Dropbox to sync content curation across platforms

Use Feedly, Buffer and insights to rock content curation

Curate content automatically with

Use smart research and roll up some great material


Chapter 10: Formats for Your Curated Content

Now you’ve got a handy bank of curated content it’s time to organise it, add your commentary and get publishing.

These resources will help you figure out how to format these new pieces of content in a way that works for you (and your followers):

The 5 models of content curation

The unbelievably powerful skyscraper technique

Create a curated blog post with these free templates

7 superheroic content formats to power up your content strategy

Curated content delivery formats – beyond news portals and magazines


Do you have a favourite tool to add? Leave a comment below and the list will be continually updated.


For more goodies, check out:

Content Creation Hacks
5 Day Killer Content Kickstart Challenge
Join the Killer Content Academy here




How To Use Trello To Automate And Plan Your Killer Content

killer content trello

Trello is a key component of my content creation process.

Either as part of creating a bespoke workflow for my clients, or when taking part in the editorial board or larger publications, it’s all about Trello.

Trello is key for managing all sorts of tasks around content creation –  from webinars to eBooks and opt-ins to content upgrades, visual social media and blog posts –  everything gets tracked, completed, proofed and published all right within Trello itself.
Of course,  there are many apps and hacks and tricks out there to manage a content process, but since Trello is the one that myself and my team use every single day, it’s one that I want to share with you guys to enable you to become familiar with some of its amazing capabilities and ways of working.


killer content trello

Getting Set Up

Trello is a free app, and it’s super simple to set up.

You can access it via your web browser, via iOS or Android, and it’s portable for wherever you are working.

Follow some simple steps to get started with your very first Trello board if you are not already accustomed to the platform (Social Media Examiner has some great steps that will get you started.)

One of the reasons why I happen to love it so much is that Trello combines a really easy Kanban method of working with a visually strong user interface which allows you to easily create and produce tasks that drag and drop across different boards and lists.  


killer content trello

(access this Trello board and the checklists I use by grabbing the free ebook download on with the form below).

With the brilliant addition of being able to add visuals, stickers, comments and a whole host of other “power ups” to your lists, boards and cards, it’s a really powerful workflow tool that will enable your killer content creation process to be all the more awesome.


killer content trello


Whilst it can be great to have an Evernote file or a notebook full of mind maps and content creation ideas, I totally recommend having a particular list on your Trello board in which all of your incoming ideas for content creation are placed.

These can vary from things you’ve asked recently by your clients to incoming industry trends and discussion pieces, to client questions and insights which have sparked some content creation ideas.

You could also use the Map and Go Matrix,  or my simple 10 x 10 content creation hack to generate tons of ideas which you can add to this pot.

Once you have selected some ideas to refine for your content process, you can then create a workflow that works for you.

Trello is a really simple way to do this.

You can access your board and sync it with your calendar and other apps to make sure that you are on track.

You can also share your board and your lists with your co-workers and your team( if you have one), to outsource any of the elements that you need to, and you can set dates from within the cards themselves to stay on track.

killer content trello

Collate your research and insights in one place.

When working on a piece of content, it’s really useful to have external data, comments, insights, and references to add to the context of your piece.

By keeping them all together on one card, you can make sure that you present a really cohesive piece of content for your audience and future clients.

Whether you are crowd-sourcing information, gathering links or data to other reports, blogs and websites, or simply making sure that you link to relevant sources, keeping everything together in the comments section of a card can make sure that you are able to refer back to them when you are drafting your piece.

You can also keep the draft of your post (whether it’s created in Evernote or Google Docs), in the comments section of your card.

This way everything is in one place for your own sanity,  and to enable an outsourcing process to be super easy!

Organise your content to save time and deliver better results.

Using the color coded system and categories on Trello can make it really easy to see and double check the scope of your content diversity, and to see exactly how your content plan is looking in a visual way.

For example, you can assign different categories a different color so that you can visually, at a glance, see which topics are being covered on your website, podcast, video channel, or live streaming sessions.

This insight will allow you to move around topics and dates as you see fit, to make sure that you are covering all the bases that you want to.


(Image via Linked In)

Re-Purposing Content

When re-purposing content, which here on Killer Content Academy we are huge fans of, setting up a Trello system for this is a fantastic way to keep track of all the elements.

For example, we re-purpose blog posts onto other social media profiles as audio, video, trainings, slide decks, and visual social media, and much, much more.

By keeping all the checklists and deadlines in one place it’s easy to take stock and keep track of who’s looking after which part of the process, and where we are in the timeline.

(more in-depth training is in the members section of Killer Content Academy)


killer content trello

Integrate to Work Smart

Trello is also an amazing app in that you can get also get super smart with other integrations. Trello links up really well via Zapier and to other apps such as Google Drive, Evernote, Slack, Asana, and all sorts of really commonly used apps, so that you can set up automated tasks.


Automate yourself into a content workflow nerd heaven with some of these example “recipes”:

IFTTT Recipe: Automatically add an event to Google Calendar when you create a new Trello card connects trello to google-calendar

IFTTT Recipe: Siri to Trello connects ios-reminders to trello

IFTTT Recipe: Add photos directly to Trello connects do-camera to trello

IFTTT Recipe: Automatically share completed Trello tasks to a Slack channel connects trello to slack

 Have you tried Trello for productivity? Let me know if you will be organising your killer content using any of the tips here.

Jo xox

Download an ebook with this post, links to the Trello board template I use, and the Facebook Live video bonus links using the form below.


For more training on Trello and your complete Killer Content workflow, check out the Academy here.




What is Digital Content for Your Biz?

what is digital content

Confused about this whole digital content hoo-hah?

Get started with this guide for pocket-sized businesses that want to rock it online – without investing your life savings or getting a stress-induced lobotomy.

Content is the magnet that attracts your clients to your business.

It’s the stuff that showcases your expertise, highlights your authority and brings in those sales.

And it doesn’t have to be so scary.

So many small businesses are terrified at the thought of digital content. They don’t know what they should be doing, or where they should be doing it. There are so many options, overwhelm is a dead cert.

But guess what – you can beat back that procrastination and create content that converts, without doing anything icky, or living with your laptop in hand.

All you need is to figure out which platform resonates with your audience AND you – because you should be enjoying the content you create.

So throw out that flat white habit (ok, let’s not get crazy… just dial it back a bit…), delve into this guide to digital content, and start talking to the right peeps.


We’ll make this EASY

Let's figure out the content you should be creating for you and your tribe #killerdigitalcontent Click To Tweet

What is digital content for your biz?

From blogs and podcasts to videos, visuals and upgrades, this guide has everything you need to start up that content creation machine and rake in the results you crave.


What counts as digital content for your biz?

  • Blog posts
  • eBooks
  • White papers
  • Opt-ins, upgrades and lead magnets
  • Visuals
  • Vlogs
  • Live video streams
  • Webinars
  • Podcasts and audio

Chapter 1: Blog posts

The term “blog post” can be misleading.

Many people think that a blog post is simply an article shared via your website – which it can be, but there’s more to it than that. Any of the forms of digital content we’re about to explore can be embedded in a blog post.

Think of your blog as the central hub to house all content, whether written or recorded.

The benefits of blogging are many – but one of the most impactful is the boost it gives your SEO. By publishing fresh, key-word rich blog content you have more of an opportunity to bring eyes back to your website, and by extension your wares.

6 reasons to start a blog for your business

Blogging for business – this is why it works

How blogging can improve your sales

5 more awesome benefits of blogging for your business

Great content made easy: deconstructing a blog post

The 2-minute guide to writing better blog posts

11 ways to tell a great story on your blog

7 wildly popular blog post formats to use when creating content

The ultimate list of blog post ideas

Leverage your blog content by turning your articles into guest posts

Chapter 2: eBooks

An eBook is exactly what it sounds like – a book that’s readable on electronic devices.

In the world of digital content, that doesn’t mean it has to be a full length novel – it could be an extended collection of your top content, a comprehensive guide to something affecting your niche, or a valuable source of information for your audience.

6 ways to create an eBook without losing your mind

How to create and eBook from your existing content

Repurpose content and create passive income with your eBook

4 simple ways to create a well-written eBook

How to design eBook cover images that SELL

23 tools and resources to create and sell eBooks

Easily create an eBook with these 3 powerful apps

Chapter 3: White papers

A white paper is an authoritative guide or report that provides information on a complex issue, concisely. The aim is to help your readers understand what’s going on, and make appropriate decisions based on that.

Typically, white papers are issued by government bodies and large corporations, but there’s no reason you can’t bring the same philosophy to your pocket-sized biz.

Present your readers with an issue affecting your industry in a way that’s easy to understand, and highlight your stance on the matter.

The white paper – a cornerstone of marketing automation

How to use white papers in your content marketing strategy

Easy steps to create effective white papers for your business

Create a truly great white paper

7 ways to launch white papers with a bang

3 reasons your white paper is failingLead magnets + content upgrades

Chapter 4: Lead magnets and content upgrades

Lead magnets and content upgrades are those freebies you offer in exchange for email addresses, and they really are the cornerstone of any effective list-building strategy – but there are subtle differences between the two.

A lead magnet is a big, juicy, irresistible bribe that offers maximum value to your ideal audience.

A content upgrade is a document that expands on the specific value offered in another piece of digital content.

Let’s start with lead magnets…

What you should know about creating freebies for your business

How to use Google Analytics to discover ideas for lead magnets

5 ways to come up with a perfect lead magnet for your blog

The ultimate guide to creating a high converting lead magnet

9 actionable tips to build an effective lead magnet

And now for those content upgrades…

Where content upgrades fit into your marketing funnel

9 content upgrade strategies to skyrocket your email list building

Content upgrades – 4 crazy-easy ways to make them on your blog

18 types of content upgrades to help you grow your list FAST

The (actual) complete guide to content upgrades 

Chapter 5: Visuals

Visuals are crazy powerful.

Your content needs to look awesome if you want it to get noticed, shared and remembered.

Short attention spans have made it difficult for people to retain information, and studies show our brains not only process visuals faster, but they retain and transmit much more
information when it’s delivered visually.

6 awesome reasons to create visual content for your website or blog

How to create an effective visual content marketing plan for your business

The definitive guide to visual content for solopreneurs

33 graphic resource tools to create stunning visual content

Visual marketing – how to create shareable content

3 resources to help you create remarkable visual content

How to create visual content with this simple, dirt cheap tool

Create visuals for social media with ease

Top 20 tools to create visual content for the web and social networks

10 ways to create beautiful content – storytelling, visuals and more

Chapter 6: Vlogs

A vlog, or video blog, is a way to effectively showcase the personality behind the brand. Any kind of video content is a really powerful way to build connections with your customer base.

They’ll be looking into your eyes, and listening to your voice – it’s much more personal than reading your words on a page.

Blogging vs. vlogging – how to choose what’s right for you

3 ways to get started with vlogging today

Check out these vlogging prompts to get you going

Top 5 beginner tips for vlogging with a DSLR camera

How to structure a daily vlogging routine for success

5 tools for impressive (and easy) vlogging

How brands can beat the growing vlogging backlash

Chapter 7: Live video streams

A live video stream is exactly what it says on the tin – a real-time broadcast of off-the-cuff video content.

Live streaming using tools such as Periscope and Facebook Live (and formerly Blab, Meerkat and Google Hangouts) shares many of the benefits of vlogging, with one key difference – the spontaneity.

A live stream is not planned, edited content, and as such it offers a great chance to showcase behind the scenes of your business, and build that know/like/trust factor.

Why everyone from Jose Cuervo to Buzzfeed is jumping into livestreaming

Target a whole new audience with live broadcasts

Live streaming on social media – tips, tricks and best practices

Create sticky content with 3 live streaming apps

7 helpful tips for livestreaming success

Check out the very best live streaming tools

3 tips to integrate live streaming into your social media marketing

5 myths about live streaming an event – busted

7 pro tips for marketers who want to get into live streaming 

Chapter 8: Webinars

Unless you’ve been hiding away in a batcave without wifi, you’ll have noticed that webinars have taken the online business world by storm.

Think of a webinar as a live training session delivered online, usually for free. They give you the chance to show your audience exactly what kind of value they can expect once they invest in one of your products or programmes.

The best part? You don’t even have to rock those power brows, you can simply create a slideshow, and present it to your raving fans without ever having your face on show.

The beginner’s guide to webinars

14 steps to hosting a successful webinar

How to give a webinar (and not look like an idiot)

6 insanely useful tips for running a webinar

10 things that take a webinar from good to great

Free live master class – how to create and deliver your first 5-figure webinar (even if you don’t have a list!)

Chapter 9: Podcasts and audio

A podcast is a kind of audio blog, and is a brilliant way to consume (and create) content on the go. As such, it’s something to think about if your target market are always rushing around – away from their computer.

Like with video content, your audience is hearing your real voice, and connecting with you in a real way. Podcast episodes are a fantastic way to make your peeps feel like you’re talking to them, not just sending them a generic update – take advantage of that chance for conversation.

Why podcasting is a trend marketers need to follow

Podcasting is perfect for people with big ideas

This is why entrepreneurs should be podcasting

Podcasting – how to sound professional even if you’re a beginner

Why the conversational power of podcasting is the future of advertising

A crash course in narrative podcasting

7 secrets of podcasting success

70+ podcasting tools and resources

The definitive podcasting gear guide for any budget

5 ways that podcasting is a powerful marketing weapon 

Do you have a favourite tool to add? Leave a comment below and the list will be continually updated.


For more goodies, check out:

Content Creation Hacks
5 Day Killer Content Kickstart Challenge
Join the Killer Content Academy here




The Ultimate Guide to Free Content Creation Tools



Sick of shelling out the $£€ on the latest software, templates and fancy, schmancy apps?

Get started for free, with this guide for small businesses on a mission to create great content without remortgaging your house or sacrificing your yearly trip to Bali. (Ahem. Brighton.)

Content is the magnet that attracts clients to your business and creating that content is your opportunity to showcase your expertise, your authority and your personality.

But the playing field of content creation can seem scary and overwhelming – after all, there seems to be a new piece of advice, new app, platform or “guru” every day… and a whole load of expensive tools to boot.

I’m here to simplify the art of content creation, and help you overcome that overwhelm.

You don’t need a team of 12, an MBA, or to be pulling all-nighters on a double espresso drip to create content that makes people fall in love with you.

You can get your message across with FREE tools and your own rules, pinky promise.


Let’s do this.

Let’s create content your people crave, without spending all the dolla’. Click To Tweet

The Ultimate Guide to Free Content Creation Tools

From coming up with the big ideas, to researching those bad boys and getting the work done, no matter the format, this guide has all the tools you need to create killer content for free.


The ultimate guide to free content creation tools:

  • Generate content ideas with ease
  • Map it all out
  • Smart research for content creation
  • Killing it with written content
  • Amping up your visuals
  • Awesome audio + getting visible with video

content creation tools

Chapter 1: Generate Content Ideas With Ease

Nailing what you actually want to say is half the problem – and you don’t need million pound masterminds or a full-sized reference library on hand to come up with genius ideas.

You’ll learn how to generate ideas for your content quickly and easily – whether you’re feeling inspired or not.

The 10 x 10 super quick content ideas hack

3 cool new keyword tools for generating content ideas

3 untapped sources of killer content ideas

Trigger a month’s worth of content ideas with these questions

38 tools for getting more ideas

Blog post generation any business can use

Still don’t know what to blog about? Try the Blog Topic Generator


content creation tools

Chapter 2: Plan It All Out

Mapping out your ideas visually is a fantastic way to get organised, stay focused and share consistent content that keeps your readers coming back for more.

Figure out what kind of content plan works for you and take it away!

Planning your content can help you get more done

Create a content management process with Trello

Use Evernote to boost your efficiency

15 life-changing editorial calendar tools



Chapter 3: Smart Research For Content Creation

I’m all about working smarter, and there’s no point starting from scratch if there’s material out there that can complement your content.
Plus, linking to helpful resources establishes you as a source of knowledge and value, which is exactly how you want to be seen.


This marketing research process will take your content to the next level

Curate content with IFTTT, Pocket and Buffer

Use to quickly collate resources on the topic of your choice

Find quick, easy content inspiration with this tool

Figure out what’s popular in your niche with Alltop

Content curation tools: the ultimate list



Chapter 4: Killing It With Written Content

The “writing” part is often what scares entrepreneurs with a lot on their plates. It feels like it needs some kind of magical gift, and all the spare hours in the world to get it right… but it really doesn’t.

Take a look at these free tools that will take all the terror, turmoil and time out of writing brilliant blog posts.

Draft and store written documents for free on Google Drive

Make your writing bold and clear with Hemingway

Use the Grammarly plug-in to check spelling and grammar on any app

Automatically publish blog posts by updating your Trello board



Chapter 5: Amping Up Your Visuals

Your content needs to look awesome to get noticed and shared – it’s a super effective way to capture your audience’s attention.

You’ll learn how to harness free tools to create content that gets you shared, pinned and re-grammed far and wide.

The definitive guide to visual content for solopreneurs

The ultimate guide to free (almost free) images for your website

10 ways to use charts to tell better stories

Use real life examples in your visuals with Awesome Screenshot

Infographics: an essential tool in your link-building arsenal

Save countless hours with these free infographic templates

Get your design on with Canva



Chapter 6: Awesome Audio + Getting Visible With Video

Right now podcasts, live video streams and webinars are BIG.
Audiences are consuming content on all kinds of platforms, and you have so many opportunities to share your message.

Learn about the amazing free tools you have at your disposal for creating audio and video content.

19+  free tools to start your podcast from scratch

Host your podcasts on Google Drive for free

Record screencasts and video for free with Quicktime 

Make videos in minutes with Adobe Spark

14 video tools for social media marketers

Do you have a favourite tool to add? Leave a comment below and the list will be continually updated.


For more goodies, check out:

Content Creation Hacks
5 Day Killer Content Kickstart Challenge
Join the Killer Content Academy here




How To Repurpose Content And Create Passive Income With E-Books

repurpose content


If you have ever wondered about creating an ebook for your business, this post is for you.

I jumped on a Hangout with the amazing Sylvia McCracken to chat about ebooks;  how they can boost your business, how you can repurpose content you ALREADY HAVE into an ebook (I love this one), and how to choose your topic to hit with the most impact.

Watch the video and learn:

  • How Sylvie became an authority and influencer in her field using ebooks
  • How to choose your topic and gauge interest
  • What “passive income” you can realistically expect from ebooks
  • Where e-books fit in your content game plan
  • How to get started and stay accountable

Sylvie has an amazing FREE cheat sheet which you can download right here.

The highlights from the interview are compiled in a PDF which you can download instantly using the form below.




“How Do I Get Found Online?” – Dispelling Some Myths On Content Creation

For businesses both on and offline, a strong digital presence presence is key to maximising visibility, authority, and sales.

Yet, many small business owners and entrepreneurs are locked in an overwhelm cycle, and shy away from sharing their message at all.


how do i get found online

I want to de-code some of the advice that’s out there currently for creating content, and why I think there is a lot of overwhelm around it.


– You don’t need an MBA, or be part of a secret society to create compelling content for your biz.
You need to know WHAT your audience needs to know and HOW to reach them effectively (in a way that sounds like you).



Shouting loudly – without a strategy, without intention, without integrity or authority – doesn’t build long term influence, brand loyalty, or any long term growth.

You may well have had a 6 figure launch before your brioche, and kudos to you – BUT, you need to be able to connect with your audience and to be a source that they know, like and trust in a way that’s relatable (not superhuman, sleazy or nauseating).


– You don’t need to hire an Airbnb pad, a squad of stylists and a film crew before people listen to you.


Share what you know in a way that your clients need to hear it, and they will be waiting for more. Sure, you can upgrade your tech and your team as you go (and by all means a style squad is on my list),


– You don’t need to understand every platform and the science of every algorithm to have success.

Starting from where you are, with a message you are confident in, has immense power.

The rest can be learned, built upon, or outsourced as you grow.


– You don’t need a subscription to 2067 different keyword apps to get found online.

SEO is powerful, no doubt about it. But don’t let the fear of perfection prevent you from starting.

The worst thing you can do for your online business content is stay paralysed in procrastination.


Here’s what you CAN do, right now, instead:

Start from where you are.

Find your feet with a workflow that works for you.

Get super confident in what you are conveying as a message, and build from there.


Join me in a 5 day killer content kickstart to take just 10 minutes a day and see big results in creating content for your biz.





Small Business PR Tips: 3 Profile Boosting Hacks for Entrepreneurs

kerri walker small business pr tips

Small business PR tips: 3 profile boosting hacks for entrepreneurs

As a micro business we often believe we don’t have anything interesting to share with the world and can lack confidence to put ourselves out there.

When we use advertising to promote our business, we pay people to say how awesome we are.

With PR, other people say how awesome you are.

PR for the small business owner becomes WAY more effective than advertising and a tool we should explore.

Of all the small business PR tips, the first one is this: you don’t have to be an extrovert for the media to want to talk to you.

The media will want to talk to you regardless of how much money you make or the fact you’ve never been featured anywhere before.

Simply know your stuff (which you do) and be fabulous (which you are).

With only a little thought entrepreneurs can raise their business profile and get media attention by following just a few super easy strategies.

There are many ways you can get into the media depending on your business but here are 3 to get you started.

Get yourself published

You can easily pay thousands for an advert in a magazine. You could also provide a “how to”article to the editor showcasing your knowledge on your specialist subject… for free.

Other than your time, PR often comes at no cost.

Having an article published in a magazine is an easy (and fast) way to boost your profile and add to those credentials.

It starts showing you as an expert because potential clients and online followers will see that the media validates what you are saying, therefor giving you a few cool points.

Start off by creating a wish list of publications you’d love to feature in (it’s a wish list so dream as big as you want, anything goes), then do some research to see who would be the right fit and who matches your business goals and ethos.

Once you’ve done your research, be brave and just put yourself out there.

Contact editors, editorial teams or features teams, whoever is the contact at the publication that you need to talk to. Often these details will be readily available on their website.

If you have a really good topic you can often get a yes from an editor before you’ve even written the article too.

Here’s a checklist when thinking about getting your article published in a magazine;

  • Create a wish list
  • Do your research
  • Create ace article topics or titles
  • Pitch your ideas to a magazine… put on your big girl pants and do it (boy pants also work)
  • Write a fabulous article giving away some of the awesome in your brain
  • Keep an eye out for emails from the magazines you contacted
  • Do a happy dance and shout about being published to the world

Create a press page

Putting together a press or media page for your website makes it easier for journalists and editors to know right away if you are the right person for them to speak to.

Creating this once will save you time in the long run as you won’t have to keep re writing the same information when people enquire.

A press page is information you already have or know about your business and should include;

  • Company background describing where in the world you are, your products or services and what industry you are in
  • Your biography and if you are interested in writing articles, guest blogs or open to speaking opportunities then state what topics you can write or speak about
  • Any recent press coverage you have had or awards you have won or been runner up for
  • It often helps to add that you are ‘PR friendly’ or open to being contacted so people know it will be welcomed when they email you
  • Contact details for the business and if you have a team of people, list the key contact names and how to get in touch with them

Upload this onto your website, ideally in a page on its own, perhaps with a link to it in your ‘about me’ page or add it to the website’s main menu.

Just make it easy for a journalist or editors to find.

If they get bored looking for it, they will give up and you’ll potentially miss out on an opportunity.

Host a super cool online event

Making the choice to not host events in person has gone from ‘because I can’t afford it’ now to ‘because actually this will do so much more for me right now’.

You can get so much exposure and new business now from hosting your own online event at home from your laptop… and you can keep your pyjama bottoms on underneath your desk (it’s ok, we’ve all done it).

Here’s a few ideas of online events you could host to attract new eyes on your business;

  • Organise a Blab and interview some of your colleagues or business pals
  • Jump on Periscope or Facebook Live and host a 5-day series Monday to Friday talking about a different topic each day with Friday being an open ‘ask my anything’ Q&
  • Host a sales-pitch- free webinar giving away the awesome in your brain. Get people to pre-register and offer loyal fans a link to the replay but only for 24-48 hours to create the ‘oh my gosh I must watch this now’ mentality
  • Create buzz around your event and schedule some social media posts and newsletter around when you’re planning the schedule, reminders a few days before and on the day itself. Ask people you collaborate with to promote it to their audience too.
  • Remember that with online events like this there are SO many opportunities to repurpose the content. If you host a Blab, add the replay to your newsletter and the fun parts of the discussion with the video into a blog post. If you do a Periscope series then put all the videos with accompanying links and notes into one or even five blog posts onyour website or create an optin from them.

If you host a webinar, note down all the juicy Q&A’s at the end and make each into a future blog post or break them down into a 3-part blog series.

However you decide to promote yourself as an entrepreneur be sure to shout about it… everywhere.

No one will hear if you whisper!

Kerri Walker is one of the resident experts bringing her amazing small business PR tips and skills to the Killer Content Academy members programme. 

I’m Kerri Walker, a PR Consultant and Coach originally from the gorgeous New Forest now based in Kent, UK. I sprinkle a little PR and marketing magic onto any business looking at raising their profile in the media. I also coach business owners and in-house teams to do their own PR like a pro.I can find a newsworthy story the media will crave in any business owner and any company.

Day-to- day you can find me in my home office sourcing juicy media coverage opportunities for clients, hosting coaching calls, writing articles or picnicking at the beach with my son.

kerri walker small business pr tips



Webinar Replay: 10 x 10 Killer Content Ideas Hacks


Getting the ball rolling with content ideas can feel really overwhelming sometimes.

I know you guys feel the same.

From the messages, emails and updates I get, I see the content paralysis kick in and it gets harder and harder to re-start the flow, despite our best intentions.


I have a really quick method that will get you quick results for content ideas in no time at all.


It’s part of a larger toolkit and framework that I use, and I love sharing this one as the light bulb moments happen really quickly (and who doesn’t love lightbulbs?!).

Join me for a webinar on the 10 x 10 Content Ideas Hack, and I will walk you through a super handy technique to get your content ideas flowing in no time at all.

Bring a notepad (real or digital), brew up a coffee and jam with me in this mini workshop.



3 Untapped Sources Of Killer Content Ideas

OVERCOMING MINDSET BLOCKSWITH CONTENT CREATION (2)To be frank, creating content for your business can feel like a never ending shitstorm.

It’s not one of those jobs that’s done when it’s done.
We have to keep coming up with MORE ideas, MORE updates, MORE creative ways to communicate, MORE excitement…


But sometimes that idea machine stops whirring (even for the butterfly brains like me).

I have a totally foolproof strategy for dealing with that though.


First step, cup of tea. I’m English. I embrace the stereotype.


Second, I pull out my trustier-than-supersized-control-pants bag of tricks, also known as a bumper list of places to find unparalleled content inspiration (but that’s just a mouthful).


Today I thought I’d share a handful of those sources of killer content (and trust me, there’s no way you’ll leave empty handed):

Follow the editorial example.

Nobody does titles better than the original “content on command” publications – glossy magazines.


Flick through one of the magazines in your recycling bin and make a note of the titles that catch your eye.


(Remember, the topic doesn’t have to be relevant, but which titles make you want to stop and read? Write ‘em down.)


Now think about the topics you focus on, and how you can tweak those titles to suit them.

So (in true “here’s one I made earlier” fashion) if I page through that old Cosmo sitting beneath my sofa, I might pick:


Would it kill us to be nicer to each other?

And turn it into… Would it kill us to share more content for free?


The cheat sheet: what to watch read listen to this month

And turn it into… The cheat sheet: 10 yoga poses for a healthier, happier you.


The secrets of staying in love

And turn it into… 5 secret swaps for vegan baking


The 20 smart decisions you’ll never regret

And turn it into… 20 brilliant biz books you’ll regret not reading sooner


Pro tip: Use these as templates to create your own scripts and add them to your swipe file for next time you’re feeling stuck.


Get in those groups

Dip into a handful of your favourite Facebook groups (the ones where your target audience might be hanging out).


Type your niche topics into the search bar and hit enter – you’ll end up with a feed filled with relevant discussions.


Jot down any issues or questions that you could respond to, and add them to your idea bank. Remember, it doesn’t matter how old the threads are – that topic will still be of interest to someone somewhere.


Pro tip: Copy and paste the responses to each question into a Google doc. Knowing what advice is already being shared will help you figure out both what’s missing, and how you can add your own flavour to the topic.


I know what you’re all thinking. There are NO IDEAS in Facebook groups. Well to prove you wrong, I’ve just hit up three groups I love and search for Instagram – here’s what I found:


  • I manage more than one Instagram account (mainly from my phone) and am looking for advice about apps that might help me with this. Specifically, I’m looking for an app that monitors the comments you receive and notifies you.
  • What Instagram apps do you love for writing on and pimping your images?
  • I want to up my game on Instagram, but I don’t know what content would relate to my writing business (it’s not really a visual biz!)
  • Are there any free tools I could use to schedule content on Instagram?
  • I want to start an Instagram account for my business but the username I want is already taken, but there hasn’t been any activity in over a year. What would be your plan of action?
  • What do I do about people using my photo and name on Instagram? I’ve found three different accounts with my name and photo!
  • Should I watermark my Instagram shots?
  • Do you schedule Instagram content weekly or for the whole month?
  • If you create graphics on your computer, how do you upload them to Instagram?
  • Any tips for creating better Instagram photos when the lighting is poor?
  • How do you respond to Instagram comments that are a single emoji?
  • Are there any tools for tracking your Instagram statistics?


Seriously. That’s content GOLD right there.


(for more on how to find what your customers are already asking, check out the Map & Go Matrix)

Evernote Evergreen

If you’re a shameless Evernote evangelist like me (and our fabulous Jo), you will have SO MUCH STUFF stored in there. I’m sure some of it will be beautifully filed away, but some of it won’t be.


Pro tip – Install the Evernote Web Clipper to easily swipe any online content that inspires you.


I have masses of random things stashed away that I’ve forgotten all about. Dig through your notebooks and see what you come back with.


Here are some of mine:


Yes, I also had a ton of shopping lists, creative projects I wanted to try and fun stuff to read… but amongst that?

Some seriously killer content.

Do you see how with minimal effort you can come up with so many ideas from stuff that’s already out there?

It’s not about recreating EVERYTHING from scratch, it’s about putting your creative spin on ideas that have already been planted.
This post is by the amazing Daire Paddy.
Daire Paddy is a word-weaving maniac with paint under her nails and a penchant for peanut butter. When she’s not creating amazing online content you can find her jamming with the rest of Team Diva, or over on her site.