3 Untapped Sources Of Killer Content Ideas

OVERCOMING MINDSET BLOCKSWITH CONTENT CREATION (2)To be frank, creating content for your business can feel like a never ending shitstorm.

It’s not one of those jobs that’s done when it’s done.
We have to keep coming up with MORE ideas, MORE updates, MORE creative ways to communicate, MORE excitement…


But sometimes that idea machine stops whirring (even for the butterfly brains like me).

I have a totally foolproof strategy for dealing with that though.


First step, cup of tea. I’m English. I embrace the stereotype.


Second, I pull out my trustier-than-supersized-control-pants bag of tricks, also known as a bumper list of places to find unparalleled content inspiration (but that’s just a mouthful).


Today I thought I’d share a handful of those sources of killer content (and trust me, there’s no way you’ll leave empty handed):

Follow the editorial example.

Nobody does titles better than the original “content on command” publications – glossy magazines.


Flick through one of the magazines in your recycling bin and make a note of the titles that catch your eye.


(Remember, the topic doesn’t have to be relevant, but which titles make you want to stop and read? Write ‘em down.)


Now think about the topics you focus on, and how you can tweak those titles to suit them.

So (in true “here’s one I made earlier” fashion) if I page through that old Cosmo sitting beneath my sofa, I might pick:


Would it kill us to be nicer to each other?

And turn it into… Would it kill us to share more content for free?


The cheat sheet: what to watch read listen to this month

And turn it into… The cheat sheet: 10 yoga poses for a healthier, happier you.


The secrets of staying in love

And turn it into… 5 secret swaps for vegan baking


The 20 smart decisions you’ll never regret

And turn it into… 20 brilliant biz books you’ll regret not reading sooner


Pro tip: Use these as templates to create your own scripts and add them to your swipe file for next time you’re feeling stuck.


Get in those groups

Dip into a handful of your favourite Facebook groups (the ones where your target audience might be hanging out).


Type your niche topics into the search bar and hit enter – you’ll end up with a feed filled with relevant discussions.


Jot down any issues or questions that you could respond to, and add them to your idea bank. Remember, it doesn’t matter how old the threads are – that topic will still be of interest to someone somewhere.


Pro tip: Copy and paste the responses to each question into a Google doc. Knowing what advice is already being shared will help you figure out both what’s missing, and how you can add your own flavour to the topic.


I know what you’re all thinking. There are NO IDEAS in Facebook groups. Well to prove you wrong, I’ve just hit up three groups I love and search for Instagram – here’s what I found:


  • I manage more than one Instagram account (mainly from my phone) and am looking for advice about apps that might help me with this. Specifically, I’m looking for an app that monitors the comments you receive and notifies you.
  • What Instagram apps do you love for writing on and pimping your images?
  • I want to up my game on Instagram, but I don’t know what content would relate to my writing business (it’s not really a visual biz!)
  • Are there any free tools I could use to schedule content on Instagram?
  • I want to start an Instagram account for my business but the username I want is already taken, but there hasn’t been any activity in over a year. What would be your plan of action?
  • What do I do about people using my photo and name on Instagram? I’ve found three different accounts with my name and photo!
  • Should I watermark my Instagram shots?
  • Do you schedule Instagram content weekly or for the whole month?
  • If you create graphics on your computer, how do you upload them to Instagram?
  • Any tips for creating better Instagram photos when the lighting is poor?
  • How do you respond to Instagram comments that are a single emoji?
  • Are there any tools for tracking your Instagram statistics?


Seriously. That’s content GOLD right there.


(for more on how to find what your customers are already asking, check out the Map & Go Matrix)

Evernote Evergreen

If you’re a shameless Evernote evangelist like me (and our fabulous Jo), you will have SO MUCH STUFF stored in there. I’m sure some of it will be beautifully filed away, but some of it won’t be.


Pro tip – Install the Evernote Web Clipper to easily swipe any online content that inspires you.


I have masses of random things stashed away that I’ve forgotten all about. Dig through your notebooks and see what you come back with.


Here are some of mine:


Yes, I also had a ton of shopping lists, creative projects I wanted to try and fun stuff to read… but amongst that?

Some seriously killer content.

Do you see how with minimal effort you can come up with so many ideas from stuff that’s already out there?

It’s not about recreating EVERYTHING from scratch, it’s about putting your creative spin on ideas that have already been planted.
This post is by the amazing Daire Paddy.
Daire Paddy is a word-weaving maniac with paint under her nails and a penchant for peanut butter. When she’s not creating amazing online content you can find her jamming with the rest of Team Diva, or over on her site. 



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