Killer Content Academy is the stomping ground of Jo Gifford and Daire Paddy, who share the same brain (we call him Kevin, but he answers to most things.)

Their dream is to make digital content easy to access, without guru-speak, scare tactics, or information overload.
The member’s academy is a powerful library of masterclasses and tools to killer content creation for your business EASY, and to make clients fall in love with you (without needing an MBA, an espresso habit, a team of 500, or valium on tap).
Jo and Daire share a vision that content creation needn’t make you run for the gin bottle, and that as a growing business content can be easy to create, a snap to re-purpose, and a magnet to your ideal clients 24/7.

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jo gifford brilliance

About Jo

Jo Gifford is a recovering overwhelmed entrepreneur with an addiction to making things easier.

Champion of working smarter and creator of the Brilliance Ignition Process, she has a loyal global audience and a stellar client list of biz owners making big sales and a big difference.

A widely read contributor to Huffington Post, Selz, Regus, Prowess, YFS Magazine and many more interwebz rabbit holes, she is a respected UK voice on life as a pocket-sized enterprise owner (main coping strategy= juniper berries. Ok, gin).

Jo’s background – a seasoned blogger, copywriter, podcaster and graphic designer with an MA and research interest in creative thinking for small business – makes for an eclectic and colourful killer content approach.

About Daire

Daire Paddy is a cheese-loving word weaver, and team member/right-hand content creator to a glittering array of online business owners.
Never knowingly under onesied, she is infamous for her lexicon wizardry and smart thinking, and what she doesn’t know about alliteration is perfectly pointless.