The Content Curation Cheatsheet

content curation

 

Baffled by all this chat about “curating content”?

Get started with this guide for pocket-sized businesses trying to kill it online without needing narcotics, naps or a never ending budget.

You know by now that killer content is what brings your clients closer – but what if you didn’t have to create it all yourself?

I’m not talking about hiring a pro here (but if you fancy weekly spa days, feel free to outsource it all!) – I’m talking about curating content.

Read more: Content curation – 9 things to keep in mind

It’s a trend we hear a lot about – and a trend that can have a HUGE impact on your traffic, biz and life. But it’s also just another bit of crazy-complex content marketing jargon we have to figure out, right?

Wrong!

Content curation is the act of collecting, organising and sharing targeted, relevant and interesting content with your audience, and hopping off the self-promotion train.

Read more: The definition of content curation from 6 of the best

Yep, you heard (err, read?) right. This is not about talking about you, yourself and your biz. It’s about sharing high quality, high-value content from other sources, and in the process establishing yourself as the font-of-all-knowledge in your niche.

It can seem weird and against the grain to “waste” time promoting something that isn’t yours – but that’s a misconception a lot of people have.

Read more: The secret sauce to getting noticed, becoming an influencer, and having fun online

Curating content helps you build stronger relationships, both with your audience and your peer group – it’s just good karma.

Curating content saves you a helluva lot of time – it’s way faster to collect a few juicy resources than rewrite something that’s been done, done, done.

Curating content ups your SEO big time, cuz backlinks = gold.

Curating content helps you seem like you know what you’re talking about.

Read more: The power and limits of curation

Let’s make this EASY.

 

Learn to curate content your audience craves, in a way that works for you #killercontentcuration Click To Tweet

Read more: Anyone can curate – that means you!


The Content Curation Cheatsheet

From nailing your strategy to making the biggest impact, taking it to social and tapping into top-notch sources of killer content, this guide has everything you need to start curating content, without investing the rest of your week or half your life savings.

 

The complete content curation cheatsheet:

  • Planning your approach to content curation
  • The etiquette of content curation
  • What kind of content should you curate?
  • Make an impact on your business
  • Kill it on social with curated content
  • Sources of killer content
  • The content curation toolkit
  • How to start curating that content
  • Winning content curation workflows
  • Formats for your curated content

Chapter 1: Planning Your Approach to Content Curation

The surefire way to guarantee success in any kind of marketing madness is to go in with both eyes open and a strategy in place.

You’ll learn how to plan your approach to content curation, from articulating your goals, to measuring your progress, to refining your strategy going forward.

The 3 most effective (and overlooked) content strategies

5 things to consider for content curation

6 strategies to add value with your own commentary

12 attributes if a successful content curation strategy

5 tips for great content curation

 


Chapter 2: The Etiquette of Content Curation

There’s a work that strikes fear (and fury) in the hearts of any and every content creator out there… plagiarism.

The idea that someone out there could be stealing your carefully crafted content is horrifying, so none of us would want to do that to someone else, right?

Here you’ll learn the difference between linking with love and barefaced burglary. We’ll also cover a few of the most important best practices when curating that content.

With this “curation” stuff aren’t you just really stealing people’s information?

The dos and don’ts of curated content

Best practices for content curation

What is the etiquette for sharing other people’s content?

How to curate content without stealing

 


Chapter 3: What Kind of Content Should You Curate?

Figuring out what topics to cover with your content curation is not difficult if you already have a content strategy, because your curation should fall in line with your overall brand messaging.

It’s all about appealing to your audiences so that they keep coming back for more.

3 tips to help you curate content your audience will love

9 content curation ideas for bulking up your editorial calendar

4 super fast ways to find out the questions your audience are already asking without (much) cyberstalking

The top 100 blogs to curate for social media power users

Untapped sources of killer content ideas

 


Chapter 4: The Cold Hard Benefits of Content Curation

I’ve already touched briefly on some of the benefits of content curation.

I love curating content because it helps me work smarter and save time that I could be spending with my twins, my kitty or my 1:1 clients.

My approach has also helped establish me as a bit of a thought leader in the entrepreneurship game (not to toot my own horn or anything).

However, both of these benefits are kind of vague and hard to measure. In this section you’ll discover the concrete, monitorable, measurable ways that content curation can impact your business. For realz.

6 reasons your business needs to curate content (and 17 practical tips for doing it)

Curate content and influence people

How content curation can drive traffic

The content curation guide for SEO

Grow your ecommerce business with content curation

 


Chapter 5: Kill It on Social with Curated Content

We’ve all heard a stat about how much content we should be sharing on social. The truth is, this varies. The one thing all these sources agree on?

You should be sharing way more curated content than content you’ve created from scratch.

Here you’ll learn how to secure social success by curating content, as well as using social platforms to find great stuff to share.

3 ways to deepen social media engagement using content curation

Lazy content curation will ruin your influencer relationships

Use Twitter for a super easy viral magic post

Grow your Instagram following by 60% with curated content

Which social networks are best for content curation?

 


Chapter 6: Sources of Killer Content

So you know you should be curating content for your audience. You understand the benefits. You’re excited to get started… but where do you find content worth sharing?

Funny you should ask.

Here I’ve rounded up some great resources to help you tap into trends and find valuable content without relying on your biz bestie’s blog:

14 sources for content curation inspiration

Feed the content curation monster

The art and science of spotting awesome

9 amazing content curation resources

Twitter content curation for extremely busy people

Gemma Went’s content curation formula

 


Chapter 7: The Content Curation Toolkit

The tools we use to curate content do not have to be pricy. In fact, some of the very best are free. You just need to know where to look… and I have you covered on that front:

The powerful content curation tool you’re not using

3 free content curation tools to save you time and grow your rep

7 cutting edge visual tools to curate content

50 killer tools for discovering, sharing and scheduling the best content

15 tools for content curation and making yourself an expert

60+ tools for finding and managing quality content

11 content curation tools for serious marketers

 


Chapter 8: How to Start Curating That Content

By now you should have realised that curating content is not difficult. In fact, it’s one of the most simple ways to provide value for your audience.

In this section you’ll learn how to push back against the procrastination and get started (without a single drop of blood, sweat or triple caff espresso!):

How to curate content without being mindless and mundane

How to do curated content RIGHT – a step-by-step guide

How to curate content for fun and profit

The ultimate guide to content curation

How to curate content, the proper way

 


Chapter 9: Winning Content Curation Workflows

If you’ve been following me for any amount of time, you’ll know I love a whip smart workflow.

Those handy hacks and tech tips are what I live for – they help me work smarter, and save time for the stuff that really matters.

Here you’ll discover a whole range of crazy-easy tips to trigger content curation without any kind of effort on your part. It’s a win/win.

The best content curators follow this surprisingly easy framework

How to use Trello to automate and plan your killer content

Shelf integrates Google Drive and Dropbox to sync content curation across platforms

Use Feedly, Buffer and insights to rock content curation

Curate content automatically with paper.li

Use smart research and roll up some great material

 


Chapter 10: Formats for Your Curated Content

Now you’ve got a handy bank of curated content it’s time to organise it, add your commentary and get publishing.

These resources will help you figure out how to format these new pieces of content in a way that works for you (and your followers):

The 5 models of content curation

The unbelievably powerful skyscraper technique

Create a curated blog post with these free templates

7 superheroic content formats to power up your content strategy

Curated content delivery formats – beyond news portals and magazines

 


Do you have a favourite tool to add? Leave a comment below and the list will be continually updated.

 

For more goodies, check out:

Content Creation Hacks
5 Day Killer Content Kickstart Challenge
Join the Killer Content Academy here

 

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