3 Untapped Sources Of Killer Content Ideas

OVERCOMING MINDSET BLOCKSWITH CONTENT CREATION (2)To be frank, creating content for your business can feel like a never ending shitstorm.

It’s not one of those jobs that’s done when it’s done.
We have to keep coming up with MORE ideas, MORE updates, MORE creative ways to communicate, MORE excitement…


But sometimes that idea machine stops whirring (even for the butterfly brains like me).

I have a totally foolproof strategy for dealing with that though.


First step, cup of tea. I’m English. I embrace the stereotype.


Second, I pull out my trustier-than-supersized-control-pants bag of tricks, also known as a bumper list of places to find unparalleled content inspiration (but that’s just a mouthful).


Today I thought I’d share a handful of those sources of killer content (and trust me, there’s no way you’ll leave empty handed):

Follow the editorial example.

Nobody does titles better than the original “content on command” publications – glossy magazines.


Flick through one of the magazines in your recycling bin and make a note of the titles that catch your eye.


(Remember, the topic doesn’t have to be relevant, but which titles make you want to stop and read? Write ‘em down.)


Now think about the topics you focus on, and how you can tweak those titles to suit them.

So (in true “here’s one I made earlier” fashion) if I page through that old Cosmo sitting beneath my sofa, I might pick:


Would it kill us to be nicer to each other?

And turn it into… Would it kill us to share more content for free?


The cheat sheet: what to watch read listen to this month

And turn it into… The cheat sheet: 10 yoga poses for a healthier, happier you.


The secrets of staying in love

And turn it into… 5 secret swaps for vegan baking


The 20 smart decisions you’ll never regret

And turn it into… 20 brilliant biz books you’ll regret not reading sooner


Pro tip: Use these as templates to create your own scripts and add them to your swipe file for next time you’re feeling stuck.


Get in those groups

Dip into a handful of your favourite Facebook groups (the ones where your target audience might be hanging out).


Type your niche topics into the search bar and hit enter – you’ll end up with a feed filled with relevant discussions.


Jot down any issues or questions that you could respond to, and add them to your idea bank. Remember, it doesn’t matter how old the threads are – that topic will still be of interest to someone somewhere.


Pro tip: Copy and paste the responses to each question into a Google doc. Knowing what advice is already being shared will help you figure out both what’s missing, and how you can add your own flavour to the topic.


I know what you’re all thinking. There are NO IDEAS in Facebook groups. Well to prove you wrong, I’ve just hit up three groups I love and search for Instagram – here’s what I found:


  • I manage more than one Instagram account (mainly from my phone) and am looking for advice about apps that might help me with this. Specifically, I’m looking for an app that monitors the comments you receive and notifies you.
  • What Instagram apps do you love for writing on and pimping your images?
  • I want to up my game on Instagram, but I don’t know what content would relate to my writing business (it’s not really a visual biz!)
  • Are there any free tools I could use to schedule content on Instagram?
  • I want to start an Instagram account for my business but the username I want is already taken, but there hasn’t been any activity in over a year. What would be your plan of action?
  • What do I do about people using my photo and name on Instagram? I’ve found three different accounts with my name and photo!
  • Should I watermark my Instagram shots?
  • Do you schedule Instagram content weekly or for the whole month?
  • If you create graphics on your computer, how do you upload them to Instagram?
  • Any tips for creating better Instagram photos when the lighting is poor?
  • How do you respond to Instagram comments that are a single emoji?
  • Are there any tools for tracking your Instagram statistics?


Seriously. That’s content GOLD right there.


(for more on how to find what your customers are already asking, check out the Map & Go Matrix)

Evernote Evergreen

If you’re a shameless Evernote evangelist like me (and our fabulous Jo), you will have SO MUCH STUFF stored in there. I’m sure some of it will be beautifully filed away, but some of it won’t be.


Pro tip – Install the Evernote Web Clipper to easily swipe any online content that inspires you.


I have masses of random things stashed away that I’ve forgotten all about. Dig through your notebooks and see what you come back with.


Here are some of mine:


Yes, I also had a ton of shopping lists, creative projects I wanted to try and fun stuff to read… but amongst that?

Some seriously killer content.

Do you see how with minimal effort you can come up with so many ideas from stuff that’s already out there?

It’s not about recreating EVERYTHING from scratch, it’s about putting your creative spin on ideas that have already been planted.
This post is by the amazing Daire Paddy.
Daire Paddy is a word-weaving maniac with paint under her nails and a penchant for peanut butter. When she’s not creating amazing online content you can find her jamming with the rest of Team Diva, or over on her site. 



How To Overcome Mindset Blocks To Create Killer Content

Do you feel frozen with procrastination, fearful, drained or stuck when it comes to content creation for your business?

You are not alone, I hear this ALL the time, so no shame here!


I recorded a video on changing your mindset around content creation to get you going.



Killer Content Academy Video Transcript:
How To Overcome Mindset Blocks To Create Killer Content



Hi! It’s Jo Gifford here from KillerContentAcademy.com and I wanted to do a quick video on mindset around content creation because it is something I hear all the time.

When people sign up for my free tips and my free hacks, and tips on content creation I always ask them,”Guys what is it that you’re struggling with?”; and so often the emails come back saying:


I just feel frozen, I feel like I just can’t get around to do my content creation for my business, I feel drained when I come to sit down and do it.


I hear it over and over again.

If that is you, you are not alone, first of all, so no shame around this. It’s totally fine, it’s normal.

There’s a few things that I have to say around that.


Knowing what to say gives you confidence

Number 1 is knowing what to say, how to say it, what your customers are already asking for, and really standing confidently with a whole raft of ideas will really help to stop that sort of procrastination, that barrier that you have.

I have on my site for free, my quick 10 x 10 creation hacks for super quick idea generation for content and I will leave the ink in the post below.

A move on up from there is my Map & Go Matrix, which is a paid product but this walks you through layers of building on your personal paradigm baseline which is like your special source, your you-ness, your uniqueness; all the stuff you know, allthe stuff you can add into the conversation, and we add to that with,”Okay, where are your clients and what are they already asking for?”

Let’s use that information.

Let’s kind of build on that with those triggers and stories, and news trends, and let’s layer it up again with some formats, and framework.

Once you’ve got those things in place, you’ll feel so much more confident.


You’ve got the free option there with the 10 x 10 creation hacks or the Map & Go Matrix which builds on that, which is a $49 product.

I will leave the link for that below as well.  If you sign up for my stuff you’ll get free tips all the time anyway so it’s all good stuff.

Start from where you are.

We know that when you stand in your power and you are super confident that you’ve got a whole load of ideas, it becomes easier to know what to say, and the draining part of it becomes- and I’m sure you guys will resonate with this when you’re like, “Right, I’m going to create a post for my business. Should it be in long form, should it be evergreen, should it be like a mammoth. ‘Ultimate Guide To…’, should it be like a lifestyle blog thing, should it be mainly images, how many images should it have, how many words should it have?” –  and the list goes on until you end up going to make yourself a coffee and forgetting the whole thing.


I’m sure you’ve been there. I know that I have, and what I want to reassure you with is that it’s okay to start from where you are.


It’s okay to not be the expert on SEO, on blogging, on vlogging, on all that stuff.

You’re the expert in your stuff, okay, and just start getting your message out into the world will really help to build your confidence.

You don’t have to have every post to be absolutely perfect, straight from the gate.

Honestly, what I really encourage you to know and to really feel into, is that:

It’s okay to start from right where you are.


Work in a way that feels natural to you

Maybe you know that vlogging is your real strength, that you can sit and talk to a camera for ages, then roll with that and start from that place.

Maybe you are absolutely fine sitting down with a microphone and just jamming out some ideas, you can start with that.

Maybe you like to work in small chunks and sort of sit down, and write stuff, and come back to it, and really focus in small chunks, you can start there.


Working in a way that works really well for you and for your strengths, and your skills, armed with the knowledge of all the stuff that you have to say really helps make that switch of mindset.


Remember importance and role of content to stay focussed

Also, don’t forget guys, content creation is so important for your business.

It shows behind the scenes of who you are, it lets us connect with you either before we buy or sign up for your stuff.


We can have a flavuor of you and your brand, and your work.


Your content is out there working for you 24/7.


It is absolutely gold dust and not starting to put your message out to the world is holding you back.


I want to hold your hand and help you with the first baby steps, or if you are ready to start to outsource then there’s ways to build that into your workflow because hey, we don’ have to be brilliant at everything.

You could outsource your ideas, you could outsource the writing, you could outsource the imagery, you could outsource all sorts of things but knowing which bits you need to outsource as well is part of the mix.

Do leave me a little comment just down below and let me know what it is you’re really struggling with, I would love to hear.




Getting Over The Fear Of Perfection In Your Content Creation

Fear is such a massive stumbling block when it comes to content creation, not least because we worry about everything being PERFECT.

Your audience and client need you to start showing up and sharing your message as you are, and you can build on that.

Aim for reflection, not perfection.



Vlog Every Day in April: #kcveda challenge

vlog every day in april

Welcome to #VEDA, Killer Content Academy style!

This April, I invite you to overcome your fears of being on camera, and to participate in the Vlog Every Day In April challenge (yep, that’s the #VEDA part, not Luke Skywalker’s dad with respiratory issues).

Use the prompts here below, or free-style whatever works for you, and come back to this page every day to show us your best blog moves in the comments. 

At the end of the month, you will have a whole library of video content that we can play with, re-purpose, and get your message out to the world.

Note your fears, and how you move through them as we progress throughout the month. Note how your confidence increases, how you flow when recording audio.

There are no prizes for doing all 30 days.
Just try one day and then try another.

You could also use April to record a series of videos for an opt-in, video series product, mini TV show or blog series and use us here to stay accountable.
Get creative, and use the challenge in a way that works for YOU!


  1. How do you feel about vlogging and video?
  2. Who inspires you in business and why?
  3. What have you learned recently about yourself in your biz?
  4. What plans are you working on for 2016 and beyond?
  5. What do you get asked ALL the time about?
  6. What would we be surprised to know about you?
  7. Where do you love to work, and why?
  8. Where do you live? Tell us about your home town.
  9. What is your morning routine, if any?
  10. What have been your 3 greatest accomplishments in life so far?
  11. When do you feel the most focussed, and why?
  12. What is your all time favourite song, and why?
  13. How do you get inspired?
  14. What is your super power?
  15. What part of your biz do you love the most?
  16. Tell us about a recent happy client story from working with you.
  17. What courses have you taken recently, and how did they help your biz?
  18. What piece of tech couldn’t you live without?
  19. Walk us through your ideal day.
  20. What was the last time you laughed out loud?
  21. Who are your top 3 entrepreneur mentors and why?
  22. React to a piece of news today – what can you comment on?
  23. Have a look on Twitter moments, and react to something happening over there.
  24. Explain to use what you do, and how it changes people’s lives and businesses.
  25. What did you want to be when you grew up?
  26. Read a blog post in your sector today and give your opinion on it.
  27. Ask your social media followers and friends what they would love for you to vlog about today – go wild!
  28. Which blog post of yours has been the most popular? Read it out/tell us about it.
  29. Tell us how you got your very first client.
  30. Wrapping up – vlogging pros and cons and your #KCVEDA wrap up video.

Don’t panic if you don’t do a video every single day.
This about getting used to using your camera for video, and getting used to being visible. It’s a biggie.

If a full on vlog feels too huge, try the following:

  • a Blab with a friend
  • A Google Hangout
  • A Periscope or Meerkat live feed.

If you are using Periscope, make sure to use katch.me or to save your broadcasts on your ‘phone so you don’t lose your videos.

Feeling camera shy?
You could try narrating slides in Quicktime, or creating a super quick video using Adobe Voice for iPad.

Use the hashtag #kcveda to share your wares on social, and of course pop back here daily with your videos so we can all cheer you on.

Need more ideas + inspiration?

This quick 10 x 10 content hack will help you.
For an ever deeper dive, grab my Map & Go Matrix and keep your content cup of ideas flowing over.

Are you in? If you are in like Flynn, ping your name, website and social media watering holes in the comments below, so we can stalk you/support you and cheer each other on!



How To Create A Video Series Product For Under $5

Copy of Visual content Twitter


This is a video taken from a hangout webinar, with some tips and tricks on creating a video series product for under $5.



The Guest Post Guidebook: Resources + Tips To Guest Post Like A Pro

guest post


Getting started with a guest post can feel like trying to plot your way across an epic road trip with no GPS, no clear end destination, and no Kerouac on loop.

Sad times.

When you are starting out in business, guest posting can be a great tool to find new peeps and to test your message.

When you are more established, a guest post can provide authority, influence by association, and those “as seen in” logos that grant VIP access.

So, how to get started with your guest post mission?

This guest post guidebook has you covered, with tips, scripts, resources and an epic compilation of knowledge from the best minds around the interwebz.


Hold tight, you will be back in your Cadillac and ready to roll before you know it.


#1: Benefits Of A Guest Post (aka: stop throwing spaghetti at a wall)


Get clear on why guesting can help your business with these 10 points

How to build your business with guest blogging and clear on your aim for it.

A guest post can evolve into much more and test the market for a product.

Leveraging the audience of other people in other creative ways



#2: How To Pitch A Guest Post (minus the sleaze factor)

guest post

How to perfectly pitch a post

A killer swipe file for guest post pitches they can’t ignore

How to pitch to 104 publications

How to guest post on Forbes and the big guys

11 bloggers spill the beans on their best pitches


#3: How To Re-Purpose A Guest Post (make your content work harder for you)




The ultimate guide from the guys at Buffer

How to put your best guest posts back in the spotlight

How to re-invent and re-air your guest posts

Re-purpose guest posts for increased traffic

9 ways to turn old blog posts into new content ideas


#4: How To Find Out Where To Post (+ stop procrastinating)


A guide to using guest blogging communities and apps to find places to post

Great list of business and marketing sites that accept guest posts

List of blogs that accept guest posts by category

Cheat sheet to find great places to post 


#5: How To Use A Guest Post For Audience Building


Tips on growing your audience

How to build your brand and traffic with guest posting

How to reach 1 million people with guest posting

Lessons from an expert on how blogging and guest blogging can make your brand more visible



#6: How To Generate Ideas For Guest Posts


The 10 x 10 idea generation hack

Map & Go Matrix

Answer questions and know what your audience need



Creating content? Try answering questions (and how not to be a zombie)

creating content

Content overwhelm is just like those vacant-eyed, zombie-style fridge visits.

You know the ones; you find yourself staring at the fridge for the fifth time in an hour, scanning the shelves and sauntering off, only to return 10 minutes later.


And repeat.


Without knowing what you are going to eat, or having stuff on stand by, it’s a mud chute journey into carbs-land, stopping at sugar- fest on the way.


Preparation is key, with food and content alike.


The Content Zombie

So, I bet  you have a load of half finished, half-arsed blog posts sitting in your drafts too – am I right?


It’s ok!


Being a content zombie is common – we just need to breathe some life back into you and give you some tools to stop the vacant stare.


So often, the biggest battle with creating content is getting started.


Part of my mission is to remove the overwhelm and help you to realise that once you know what you can share – be it on a blog post, Periscope, visual content, audio or other – you are in like Flynn.


The good news is:

Your audience are already telling you what they need. Click To Tweet



The trick is to know WHERE they are asking it, and to use it to your advantage.


Some questions I have found recently, and where I found them:


” Do guest posts really work? I heard they don’t.” // via a Facebook group

This is a GREAT one for me to answer, as it speaks directly to content creation, and I have lots of tips and experience on it.
This question arose in a private Facebook community for entrepreneurs. I added a short reply to the subject, but also noted it down in Evernote in my growing list of ideas.

Tip: screen grab comments using Jing, and file them for later in Google Docs or Evernote.


“Is Instagram still important?” // via a Periscope broadcast

This question popped up in quick 5 minute broadcast I did, opening up a Q&A session. Periscope and live video is SUCH a great way to get real time, dynamic feedback on what people need – pretty much your focus group on tap.

It allowed me to jam on why visual content is important, and also sparked an idea for new content.


Other places to find out what your audience are ALREADY asking (so you can swoop in and answer, adding immense value and showcasing your awesome):


Amazon Reviews
These are great to gauge what people need to know. Search for a book in your niche, and look for reviews that cover what that person was stuck with when they came to buy the book, and maybe what the book was lacking.

For example, a quick search for a book on content creation gave me these reviews – I have highlighted the areas that tell me what people want to know. It took me around 2 minutes to find this information, which SO useful for making sure I hit the mark with adding value to pocket sized businesses.

creating content

Comment sections

Other people’s websites and blogs are jammed full of questions that you can answer.  Have a blog comment stalk of influencers in your niche, and see for yourself.


Let me know in the comments if you tried these, and where you found your goldmine of information.


Start building your swipe file of ideas  before your fridge takes revenge…


fridge zombie

map and go matrix



Simple Pricing Psychology Tips To Sell More Online

This is a Slideshare deck from a post I wrote over at Selz on simple pricing psychology.
(way to re-purpose content, hey guys? Meta lesson right there).

Grab the PDF notes right here and see the original post on Selz right here. 

map and go matrix



2 Minute Tip: Making Your Content Look Fab (for free)

killer content tips

In this quick video I share some of my favourite resources to help your content look fab (for free!


Copypaste Character

Strikethrough text




Happy creating!


(this post was originally over here).

map and go matrix



10 Super Smart Content Creation Hacks For Overwhelmed Entrepreneurs

content creation

Running a small biz means two things can often be short at times – those old favourites time and money, (especially when you are in building mode and not yet at mega stardom status).

Content creation is an essential part of finding new clients, so if the idea of finding time to blog is a little…


…here are some handy hacks + tips to rock your online world, whilst keeping your budget (+ sanity!) in check.


1. Use Fancy Hands for research

Outsource some search for your a post to Fancy Hands, and you have immediate access to a whole army of virtual assistants to help you, usually within the hour.

Ask them to ping you a Google Doc of references + resources on a topic, then step in to draft a post around some quotes from what you have gathered.

Add your personal magic for authenticity and style, and you will find a job is much much easier.



2. Dictate to Evernote

Do you find it easier to flow when you are speaking? Have loads of ideas when you are out and about?

Boom, this is for you: dictate a blog post straight into the mobile app of Evernote and see your words transcribed immediately.

How amazing is that?

Sure, you will need to dip into the synced version of your app on your desktop and make some changes (like I am doing right now on this post), but you can get a blog post DOWN in less than 5 minutes.

Alternatively, you can dictate into your smart phone audio notes app directly,  save the file + send it to be transcribed over on Fiverr or Rev.com.


You may also like: Sparking ideas when unplugged – a Blab training replay with notes.


3. Crowdsource a social discussion, baby!

Crowd source some opinions on Twitter and Facebook;  ask a question,  gauge the responses and embed those responses in the post (aka make your customers write your blogs for you. Muahahahaha).

Invite discussion by linking back to the original users when you pimp your posts, and they will also share with their peeps, a cunning plan to not only create a debate but also to reach more eyeballs. BAM!


You may also like: Using Twitter for viral magic


4. Use smart research + roll up some great material to share in a link post

Use our buddy IFTTT to flow some lovely content straight to your swipe files, or stalk your Twitter lists for awesome posts from your niche/sector.

Collate some key posts that you love and you know your audience will too;  use these posts in a bumper roundup information link pack post, and share via your social media.

(see a version of this right here).

Tag the original content creators when you share, and see your post go wide whilst giving your audience fab reading fodder.


You may also like a post I wrote over on The Write Life: 5 clever hacks for researching that will help you write better stories.


5. Client interviews

Interview a few lovely clients and invite them to talk about their experience with you on Skype. Record the calls (I use Call Recorder for Skype), and you then have some options; you could embed the calls as a YouTube video, upload the audio to Sound Cloud, or have them transcribed.


Take some quotes from the transcriptions for visual social media content, and use the rest for case study based posts or a podcast.

Making a post from testimonials gives you sales fodder, true connection and endorsements, credibility, and of course, content!



6. Speak Pipe Q&A

Install Speak Pipe and invite your audience to record their opinions and questions on a subject or topic. Send the audio for transcription on Fiverr  or Rev, and add your magic on the blog post to showcase your expertise in between the quotes.

Share it on social media and invite everybody who participated in the post for a bumper readership round up.

7. Guest post slots

Offer a guest post slots for super smart content creation; open up some slots for other biz content creators who would add value to your audience and who would also benefit from meeting your peeps online. Win win!


8. List.ly

Use List.ly  to create a list of resources + products your audience will love. Embed the list as a post and BOOM. You are done.

9. Slideshare hit + run research

Raid Slideshare for some topic ideas that your audience would love, such as relevant themes, topics or news + add your personal spin for the magic.

For extra points, make slides of your new post and re-upload to Slideshare to get some more blog link juice.  Niiiiiiice…..


10. News quotes + pundits

Grab a news article or post relevant to your niche as it flies around the web.

Quote the article, add  some embedded  tweets of reactions,  and add your magic in between the comments to showcase your authority, knowledge and superstardom.



I am getting my super smart content on http://buff.ly/21PLPfZ Click To Tweet


So there you have it! Some quick fire tips to make content creation far less likely to have you reaching for Xanax laced doughnuts in a blind panic.


Have you tried any of these tips? Share your posts in the comments below if you try some of the hacks out.


map and go matrix