What is Digital Content for Your Biz?

what is digital content

Confused about this whole digital content hoo-hah?

Get started with this guide for pocket-sized businesses that want to rock it online – without investing your life savings or getting a stress-induced lobotomy.

Content is the magnet that attracts your clients to your business.

It’s the stuff that showcases your expertise, highlights your authority and brings in those sales.

And it doesn’t have to be so scary.

So many small businesses are terrified at the thought of digital content. They don’t know what they should be doing, or where they should be doing it. There are so many options, overwhelm is a dead cert.

But guess what – you can beat back that procrastination and create content that converts, without doing anything icky, or living with your laptop in hand.

All you need is to figure out which platform resonates with your audience AND you – because you should be enjoying the content you create.

So throw out that flat white habit (ok, let’s not get crazy… just dial it back a bit…), delve into this guide to digital content, and start talking to the right peeps.


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What is digital content for your biz?

From blogs and podcasts to videos, visuals and upgrades, this guide has everything you need to start up that content creation machine and rake in the results you crave.


What counts as digital content for your biz?

  • Blog posts
  • eBooks
  • White papers
  • Opt-ins, upgrades and lead magnets
  • Visuals
  • Vlogs
  • Live video streams
  • Webinars
  • Podcasts and audio

Chapter 1: Blog posts

The term “blog post” can be misleading.

Many people think that a blog post is simply an article shared via your website – which it can be, but there’s more to it than that. Any of the forms of digital content we’re about to explore can be embedded in a blog post.

Think of your blog as the central hub to house all content, whether written or recorded.

The benefits of blogging are many – but one of the most impactful is the boost it gives your SEO. By publishing fresh, key-word rich blog content you have more of an opportunity to bring eyes back to your website, and by extension your wares.

6 reasons to start a blog for your business

Blogging for business – this is why it works

How blogging can improve your sales

5 more awesome benefits of blogging for your business

Great content made easy: deconstructing a blog post

The 2-minute guide to writing better blog posts

11 ways to tell a great story on your blog

7 wildly popular blog post formats to use when creating content

The ultimate list of blog post ideas

Leverage your blog content by turning your articles into guest posts

Chapter 2: eBooks

An eBook is exactly what it sounds like – a book that’s readable on electronic devices.

In the world of digital content, that doesn’t mean it has to be a full length novel – it could be an extended collection of your top content, a comprehensive guide to something affecting your niche, or a valuable source of information for your audience.

6 ways to create an eBook without losing your mind

How to create and eBook from your existing content

Repurpose content and create passive income with your eBook

4 simple ways to create a well-written eBook

How to design eBook cover images that SELL

23 tools and resources to create and sell eBooks

Easily create an eBook with these 3 powerful apps

Chapter 3: White papers

A white paper is an authoritative guide or report that provides information on a complex issue, concisely. The aim is to help your readers understand what’s going on, and make appropriate decisions based on that.

Typically, white papers are issued by government bodies and large corporations, but there’s no reason you can’t bring the same philosophy to your pocket-sized biz.

Present your readers with an issue affecting your industry in a way that’s easy to understand, and highlight your stance on the matter.

The white paper – a cornerstone of marketing automation

How to use white papers in your content marketing strategy

Easy steps to create effective white papers for your business

Create a truly great white paper

7 ways to launch white papers with a bang

3 reasons your white paper is failingLead magnets + content upgrades

Chapter 4: Lead magnets and content upgrades

Lead magnets and content upgrades are those freebies you offer in exchange for email addresses, and they really are the cornerstone of any effective list-building strategy – but there are subtle differences between the two.

A lead magnet is a big, juicy, irresistible bribe that offers maximum value to your ideal audience.

A content upgrade is a document that expands on the specific value offered in another piece of digital content.

Let’s start with lead magnets…

What you should know about creating freebies for your business

How to use Google Analytics to discover ideas for lead magnets

5 ways to come up with a perfect lead magnet for your blog

The ultimate guide to creating a high converting lead magnet

9 actionable tips to build an effective lead magnet

And now for those content upgrades…

Where content upgrades fit into your marketing funnel

9 content upgrade strategies to skyrocket your email list building

Content upgrades – 4 crazy-easy ways to make them on your blog

18 types of content upgrades to help you grow your list FAST

The (actual) complete guide to content upgrades 

Chapter 5: Visuals

Visuals are crazy powerful.

Your content needs to look awesome if you want it to get noticed, shared and remembered.

Short attention spans have made it difficult for people to retain information, and studies show our brains not only process visuals faster, but they retain and transmit much more
information when it’s delivered visually.

6 awesome reasons to create visual content for your website or blog

How to create an effective visual content marketing plan for your business

The definitive guide to visual content for solopreneurs

33 graphic resource tools to create stunning visual content

Visual marketing – how to create shareable content

3 resources to help you create remarkable visual content

How to create visual content with this simple, dirt cheap tool

Create visuals for social media with ease

Top 20 tools to create visual content for the web and social networks

10 ways to create beautiful content – storytelling, visuals and more

Chapter 6: Vlogs

A vlog, or video blog, is a way to effectively showcase the personality behind the brand. Any kind of video content is a really powerful way to build connections with your customer base.

They’ll be looking into your eyes, and listening to your voice – it’s much more personal than reading your words on a page.

Blogging vs. vlogging – how to choose what’s right for you

3 ways to get started with vlogging today

Check out these vlogging prompts to get you going

Top 5 beginner tips for vlogging with a DSLR camera

How to structure a daily vlogging routine for success

5 tools for impressive (and easy) vlogging

How brands can beat the growing vlogging backlash

Chapter 7: Live video streams

A live video stream is exactly what it says on the tin – a real-time broadcast of off-the-cuff video content.

Live streaming using tools such as Periscope and Facebook Live (and formerly Blab, Meerkat and Google Hangouts) shares many of the benefits of vlogging, with one key difference – the spontaneity.

A live stream is not planned, edited content, and as such it offers a great chance to showcase behind the scenes of your business, and build that know/like/trust factor.

Why everyone from Jose Cuervo to Buzzfeed is jumping into livestreaming

Target a whole new audience with live broadcasts

Live streaming on social media – tips, tricks and best practices

Create sticky content with 3 live streaming apps

7 helpful tips for livestreaming success

Check out the very best live streaming tools

3 tips to integrate live streaming into your social media marketing

5 myths about live streaming an event – busted

7 pro tips for marketers who want to get into live streaming 

Chapter 8: Webinars

Unless you’ve been hiding away in a batcave without wifi, you’ll have noticed that webinars have taken the online business world by storm.

Think of a webinar as a live training session delivered online, usually for free. They give you the chance to show your audience exactly what kind of value they can expect once they invest in one of your products or programmes.

The best part? You don’t even have to rock those power brows, you can simply create a slideshow, and present it to your raving fans without ever having your face on show.

The beginner’s guide to webinars

14 steps to hosting a successful webinar

How to give a webinar (and not look like an idiot)

6 insanely useful tips for running a webinar

10 things that take a webinar from good to great

Free live master class – how to create and deliver your first 5-figure webinar (even if you don’t have a list!)

Chapter 9: Podcasts and audio

A podcast is a kind of audio blog, and is a brilliant way to consume (and create) content on the go. As such, it’s something to think about if your target market are always rushing around – away from their computer.

Like with video content, your audience is hearing your real voice, and connecting with you in a real way. Podcast episodes are a fantastic way to make your peeps feel like you’re talking to them, not just sending them a generic update – take advantage of that chance for conversation.

Why podcasting is a trend marketers need to follow

Podcasting is perfect for people with big ideas

This is why entrepreneurs should be podcasting

Podcasting – how to sound professional even if you’re a beginner

Why the conversational power of podcasting is the future of advertising

A crash course in narrative podcasting

7 secrets of podcasting success

70+ podcasting tools and resources

The definitive podcasting gear guide for any budget

5 ways that podcasting is a powerful marketing weapon 

Do you have a favourite tool to add? Leave a comment below and the list will be continually updated.


For more goodies, check out:

Content Creation Hacks
5 Day Killer Content Kickstart Challenge
Join the Killer Content Academy here