How To Use Trello To Automate And Plan Your Killer Content

killer content trello

Trello is a key component of my content creation process.

Either as part of creating a bespoke workflow for my clients, or when taking part in the editorial board or larger publications, it’s all about Trello.

Trello is key for managing all sorts of tasks around content creation –  from webinars to eBooks and opt-ins to content upgrades, visual social media and blog posts –  everything gets tracked, completed, proofed and published all right within Trello itself.
Of course,  there are many apps and hacks and tricks out there to manage a content process, but since Trello is the one that myself and my team use every single day, it’s one that I want to share with you guys to enable you to become familiar with some of its amazing capabilities and ways of working.


killer content trello

Getting Set Up

Trello is a free app, and it’s super simple to set up.

You can access it via your web browser, via iOS or Android, and it’s portable for wherever you are working.

Follow some simple steps to get started with your very first Trello board if you are not already accustomed to the platform (Social Media Examiner has some great steps that will get you started.)

One of the reasons why I happen to love it so much is that Trello combines a really easy Kanban method of working with a visually strong user interface which allows you to easily create and produce tasks that drag and drop across different boards and lists.  


killer content trello

(access this Trello board and the checklists I use by grabbing the free ebook download on with the form below).

With the brilliant addition of being able to add visuals, stickers, comments and a whole host of other “power ups” to your lists, boards and cards, it’s a really powerful workflow tool that will enable your killer content creation process to be all the more awesome.


killer content trello


Whilst it can be great to have an Evernote file or a notebook full of mind maps and content creation ideas, I totally recommend having a particular list on your Trello board in which all of your incoming ideas for content creation are placed.

These can vary from things you’ve asked recently by your clients to incoming industry trends and discussion pieces, to client questions and insights which have sparked some content creation ideas.

You could also use the Map and Go Matrix,  or my simple 10 x 10 content creation hack to generate tons of ideas which you can add to this pot.

Once you have selected some ideas to refine for your content process, you can then create a workflow that works for you.

Trello is a really simple way to do this.

You can access your board and sync it with your calendar and other apps to make sure that you are on track.

You can also share your board and your lists with your co-workers and your team( if you have one), to outsource any of the elements that you need to, and you can set dates from within the cards themselves to stay on track.

killer content trello

Collate your research and insights in one place.

When working on a piece of content, it’s really useful to have external data, comments, insights, and references to add to the context of your piece.

By keeping them all together on one card, you can make sure that you present a really cohesive piece of content for your audience and future clients.

Whether you are crowd-sourcing information, gathering links or data to other reports, blogs and websites, or simply making sure that you link to relevant sources, keeping everything together in the comments section of a card can make sure that you are able to refer back to them when you are drafting your piece.

You can also keep the draft of your post (whether it’s created in Evernote or Google Docs), in the comments section of your card.

This way everything is in one place for your own sanity,  and to enable an outsourcing process to be super easy!

Organise your content to save time and deliver better results.

Using the color coded system and categories on Trello can make it really easy to see and double check the scope of your content diversity, and to see exactly how your content plan is looking in a visual way.

For example, you can assign different categories a different color so that you can visually, at a glance, see which topics are being covered on your website, podcast, video channel, or live streaming sessions.

This insight will allow you to move around topics and dates as you see fit, to make sure that you are covering all the bases that you want to.


(Image via Linked In)

Re-Purposing Content

When re-purposing content, which here on Killer Content Academy we are huge fans of, setting up a Trello system for this is a fantastic way to keep track of all the elements.

For example, we re-purpose blog posts onto other social media profiles as audio, video, trainings, slide decks, and visual social media, and much, much more.

By keeping all the checklists and deadlines in one place it’s easy to take stock and keep track of who’s looking after which part of the process, and where we are in the timeline.

(more in-depth training is in the members section of Killer Content Academy)


killer content trello

Integrate to Work Smart

Trello is also an amazing app in that you can get also get super smart with other integrations. Trello links up really well via Zapier and to other apps such as Google Drive, Evernote, Slack, Asana, and all sorts of really commonly used apps, so that you can set up automated tasks.


Automate yourself into a content workflow nerd heaven with some of these example “recipes”:

IFTTT Recipe: Automatically add an event to Google Calendar when you create a new Trello card connects trello to google-calendar

IFTTT Recipe: Siri to Trello connects ios-reminders to trello

IFTTT Recipe: Add photos directly to Trello connects do-camera to trello

IFTTT Recipe: Automatically share completed Trello tasks to a Slack channel connects trello to slack

 Have you tried Trello for productivity? Let me know if you will be organising your killer content using any of the tips here.

Jo xox

Download an ebook with this post, links to the Trello board template I use, and the Facebook Live video bonus links using the form below.


For more training on Trello and your complete Killer Content workflow, check out the Academy here.


3 Untapped Sources Of Killer Content Ideas

OVERCOMING MINDSET BLOCKSWITH CONTENT CREATION (2)To be frank, creating content for your business can feel like a never ending shitstorm.

It’s not one of those jobs that’s done when it’s done.
We have to keep coming up with MORE ideas, MORE updates, MORE creative ways to communicate, MORE excitement…


But sometimes that idea machine stops whirring (even for the butterfly brains like me).

I have a totally foolproof strategy for dealing with that though.


First step, cup of tea. I’m English. I embrace the stereotype.


Second, I pull out my trustier-than-supersized-control-pants bag of tricks, also known as a bumper list of places to find unparalleled content inspiration (but that’s just a mouthful).


Today I thought I’d share a handful of those sources of killer content (and trust me, there’s no way you’ll leave empty handed):

Follow the editorial example.

Nobody does titles better than the original “content on command” publications – glossy magazines.


Flick through one of the magazines in your recycling bin and make a note of the titles that catch your eye.


(Remember, the topic doesn’t have to be relevant, but which titles make you want to stop and read? Write ‘em down.)


Now think about the topics you focus on, and how you can tweak those titles to suit them.

So (in true “here’s one I made earlier” fashion) if I page through that old Cosmo sitting beneath my sofa, I might pick:


Would it kill us to be nicer to each other?

And turn it into… Would it kill us to share more content for free?


The cheat sheet: what to watch read listen to this month

And turn it into… The cheat sheet: 10 yoga poses for a healthier, happier you.


The secrets of staying in love

And turn it into… 5 secret swaps for vegan baking


The 20 smart decisions you’ll never regret

And turn it into… 20 brilliant biz books you’ll regret not reading sooner


Pro tip: Use these as templates to create your own scripts and add them to your swipe file for next time you’re feeling stuck.


Get in those groups

Dip into a handful of your favourite Facebook groups (the ones where your target audience might be hanging out).


Type your niche topics into the search bar and hit enter – you’ll end up with a feed filled with relevant discussions.


Jot down any issues or questions that you could respond to, and add them to your idea bank. Remember, it doesn’t matter how old the threads are – that topic will still be of interest to someone somewhere.


Pro tip: Copy and paste the responses to each question into a Google doc. Knowing what advice is already being shared will help you figure out both what’s missing, and how you can add your own flavour to the topic.


I know what you’re all thinking. There are NO IDEAS in Facebook groups. Well to prove you wrong, I’ve just hit up three groups I love and search for Instagram – here’s what I found:


  • I manage more than one Instagram account (mainly from my phone) and am looking for advice about apps that might help me with this. Specifically, I’m looking for an app that monitors the comments you receive and notifies you.
  • What Instagram apps do you love for writing on and pimping your images?
  • I want to up my game on Instagram, but I don’t know what content would relate to my writing business (it’s not really a visual biz!)
  • Are there any free tools I could use to schedule content on Instagram?
  • I want to start an Instagram account for my business but the username I want is already taken, but there hasn’t been any activity in over a year. What would be your plan of action?
  • What do I do about people using my photo and name on Instagram? I’ve found three different accounts with my name and photo!
  • Should I watermark my Instagram shots?
  • Do you schedule Instagram content weekly or for the whole month?
  • If you create graphics on your computer, how do you upload them to Instagram?
  • Any tips for creating better Instagram photos when the lighting is poor?
  • How do you respond to Instagram comments that are a single emoji?
  • Are there any tools for tracking your Instagram statistics?


Seriously. That’s content GOLD right there.


(for more on how to find what your customers are already asking, check out the Map & Go Matrix)

Evernote Evergreen

If you’re a shameless Evernote evangelist like me (and our fabulous Jo), you will have SO MUCH STUFF stored in there. I’m sure some of it will be beautifully filed away, but some of it won’t be.


Pro tip – Install the Evernote Web Clipper to easily swipe any online content that inspires you.


I have masses of random things stashed away that I’ve forgotten all about. Dig through your notebooks and see what you come back with.


Here are some of mine:


Yes, I also had a ton of shopping lists, creative projects I wanted to try and fun stuff to read… but amongst that?

Some seriously killer content.

Do you see how with minimal effort you can come up with so many ideas from stuff that’s already out there?

It’s not about recreating EVERYTHING from scratch, it’s about putting your creative spin on ideas that have already been planted.
This post is by the amazing Daire Paddy.
Daire Paddy is a word-weaving maniac with paint under her nails and a penchant for peanut butter. When she’s not creating amazing online content you can find her jamming with the rest of Team Diva, or over on her site.

How To Overcome Mindset Blocks To Create Killer Content

Do you feel frozen with procrastination, fearful, drained or stuck when it comes to content creation for your business?

You are not alone, I hear this ALL the time, so no shame here!


I recorded a video on changing your mindset around content creation to get you going.



Killer Content Academy Video Transcript:
How To Overcome Mindset Blocks To Create Killer Content



Hi! It’s Jo Gifford here from and I wanted to do a quick video on mindset around content creation because it is something I hear all the time.

When people sign up for my free tips and my free hacks, and tips on content creation I always ask them,”Guys what is it that you’re struggling with?”; and so often the emails come back saying:


I just feel frozen, I feel like I just can’t get around to do my content creation for my business, I feel drained when I come to sit down and do it.


I hear it over and over again.

If that is you, you are not alone, first of all, so no shame around this. It’s totally fine, it’s normal.

There’s a few things that I have to say around that.


Knowing what to say gives you confidence

Number 1 is knowing what to say, how to say it, what your customers are already asking for, and really standing confidently with a whole raft of ideas will really help to stop that sort of procrastination, that barrier that you have.

I have on my site for free, my quick 10 x 10 creation hacks for super quick idea generation for content and I will leave the ink in the post below.

A move on up from there is my Map & Go Matrix, which is a paid product but this walks you through layers of building on your personal paradigm baseline which is like your special source, your you-ness, your uniqueness; all the stuff you know, allthe stuff you can add into the conversation, and we add to that with,”Okay, where are your clients and what are they already asking for?”

Let’s use that information.

Let’s kind of build on that with those triggers and stories, and news trends, and let’s layer it up again with some formats, and framework.

Once you’ve got those things in place, you’ll feel so much more confident.


You’ve got the free option there with the 10 x 10 creation hacks or the Map & Go Matrix which builds on that, which is a $49 product.

I will leave the link for that below as well.  If you sign up for my stuff you’ll get free tips all the time anyway so it’s all good stuff.

Start from where you are.

We know that when you stand in your power and you are super confident that you’ve got a whole load of ideas, it becomes easier to know what to say, and the draining part of it becomes- and I’m sure you guys will resonate with this when you’re like, “Right, I’m going to create a post for my business. Should it be in long form, should it be evergreen, should it be like a mammoth. ‘Ultimate Guide To…’, should it be like a lifestyle blog thing, should it be mainly images, how many images should it have, how many words should it have?” –  and the list goes on until you end up going to make yourself a coffee and forgetting the whole thing.


I’m sure you’ve been there. I know that I have, and what I want to reassure you with is that it’s okay to start from where you are.


It’s okay to not be the expert on SEO, on blogging, on vlogging, on all that stuff.

You’re the expert in your stuff, okay, and just start getting your message out into the world will really help to build your confidence.

You don’t have to have every post to be absolutely perfect, straight from the gate.

Honestly, what I really encourage you to know and to really feel into, is that:

It’s okay to start from right where you are.


Work in a way that feels natural to you

Maybe you know that vlogging is your real strength, that you can sit and talk to a camera for ages, then roll with that and start from that place.

Maybe you are absolutely fine sitting down with a microphone and just jamming out some ideas, you can start with that.

Maybe you like to work in small chunks and sort of sit down, and write stuff, and come back to it, and really focus in small chunks, you can start there.


Working in a way that works really well for you and for your strengths, and your skills, armed with the knowledge of all the stuff that you have to say really helps make that switch of mindset.


Remember importance and role of content to stay focussed

Also, don’t forget guys, content creation is so important for your business.

It shows behind the scenes of who you are, it lets us connect with you either before we buy or sign up for your stuff.


We can have a flavuor of you and your brand, and your work.


Your content is out there working for you 24/7.


It is absolutely gold dust and not starting to put your message out to the world is holding you back.


I want to hold your hand and help you with the first baby steps, or if you are ready to start to outsource then there’s ways to build that into your workflow because hey, we don’ have to be brilliant at everything.

You could outsource your ideas, you could outsource the writing, you could outsource the imagery, you could outsource all sorts of things but knowing which bits you need to outsource as well is part of the mix.

Do leave me a little comment just down below and let me know what it is you’re really struggling with, I would love to hear.


Great content made easy: deconstructing a blog post

deconstructed blog post


If you have ever stared down a blank WordPress post editor with fear, or procrastinated like a pro in lieu of writing a post for your biz, this is for you.

After all, we all need a kickstart sometimes.

Swipe it, Evernote it, bookmark it, edit it, or simply discard.

This is a is a quick, deconstructed overview on how to write blogs for business that can get you going when the grey matter needs a re-start.

Let’s go.

In this intro, make a punchy overview of your intention in your own tone of voice that your readers have come to know and love.
Maybe pose a question, use humour, and definitely make them want to read more. If you have a keyword in mind, make sure you use it here (and in the title).

Pull out a one liner, in a larger text? It makes us read on…

Use a narrative from your experience that is easy to relate to, and that makes you more approachable and authentic. Tell your story in a way that gives a glimpse of your life, your accessibility (within your personal boundaries), and that enhances your ability to be authentic and someone to trust. Links to your instagram account give us images to see behind the scenes and make you easier to relate to.

Adding a quote here breaks up the text and gives authority and context.

Now you have our attention, remind us of the value you are adding in this post. Give extra bumper value to one post by linking back to older ones, hence keeping it brief and scannable but also providing a shit load of reading on one, brief, place.

Make it all easy to digest, scan and action by breaking the next part into actionable/digestible steps and pull out the key parts.


1. First example of your awesome idea and valuable content

How does it work? What do we need to know? (NOTE: this point can also be made into an image for Pinterest and instagram).


2. Second example of your awesome idea and valuable content

As with before, this is a great, easy to read and scan point which can be collated, along with the above point, in a board of visuals on Pinterest for extra blog boost juice.


3. Third example of your awesome idea and valuable content

Now you have a blog post, pull out points for visual social media and images you can also use on Facebook + Twitter to garner attention and shares.


Now, round up your points with a “pull-it-all-together” statement, and consider adding a tweetable to help spread the post, such as:


I just deconstructed a biz blog post Click To Tweet


Sign off, remind us of your brilliant product or service that we can learn even MORE from, and invite discussion in the comments below.



Whilst, of course, your own posts will be unique to you and not formulaic it can sometimes really help to just get started.

Need some more ideas? Sign up for Killer Content Academy updates and you’re golden.


This post originally appeared here.

map and go matrix

How To Swipe A Great Format For Your Content

swipe content

Way back in 2007 when Facebook was a baby (and I had less wrinkles), I was writing for Daily Candy, among other lovely folks like Last, Easyjet, London Le Cool and eBay.

The great thing with Daily Candy was that the format was super short, punchy, and fun, with a new tip every single day.

Something really cool and interesting hit the inboxes of subscribers every day, and they came to expect it, look out for it, and try out the new suggestions.

The (now massively famous) lovely Mastin Kipp used the model as a starting point for his site The Daily Love, which is now at global take-over status.


You don’t need to re-invent the wheel.


Using a pastiche as a kick of point for a post or format can be a great way to test out ways of creating content.

Direct copying is a no-no, of course.
Plagiarism is, too.

But you could “do a Mastin” and try out a format swiped from someone else.

Work out what resonates with you as the content creator, and what hits a home goal with your audience.

Tell me what ideas came up for you from this.
You can also tell me how wrinkle free I am. I won’t mind.



The 10 x 10 Super Quick Content Ideas Hack

ideas hack

Getting the ball rolling with content ideas can feel really overwhelming sometimes.

I know you guys feel the same.

From the messages, emails and updates I get, I see the content paralysis kick in and it gets harder and harder to re-start the flow, despite our best intentions.


I have a really quick method that will get you quick results for content ideas in no time at all.


It’s part of a larger toolkit and framework that I use, and I love sharing this one as the light bulb moments happen really quickly (and who doesn’t love lightbulbs?!).


The 10 x 10 super quick content ideas hack

To kick things off, I want you to grab a fresh notebook, or page in Evernote, and jot down under each heading 10 of the following headings. It should take you around 15 minutes for this part, so brew up a coffee and make some time.

  1. 10 things you have worked on recently.
  2. 10 stories in the media, or in your industry news. 
  3. 10 things you only just learned to do (or are learning).
  4. 10 things you have improved at in the last 5 years.
  5. 10 testimonials you had in the last year.
  6. 10 things that are unique to you and your experience.
  7. 10 things that your clients need help with.
  8. 10 things that people ask you all the time.
  9. 10 things you are incredibly passionate about,
    and could talk about for ages.
  10. 10 things that you do in your working day as a habit.

(tip: if you can’t think of 10 of each don’t worry, just make a start and do what you can).

Now, the fun begins.

Let’s take each of the sections, and start to play them off against each other.

For example: 

Things you have worked on versus things you are learning
What take away can you share with your audience? Do you have any before and after stories?

Or we could try:

Stories on the media versus things your clients need help with.

What is happening now that you could hook a story onto with your personal expertise? Do you have an opinion on a news item or trend that you can comment on?

Spend 10 minutes jotting down some possible combinations.

Stop when the brain freeze kicks in – we aren’t about overwhelm here, just the opposite, in fact.

Ok, well done.

Hit reply and let me know how the brainstorm goes and what lighbulb moments you had.

Or, tweet @killercontentAC with your results (extra points for screen shots of lists).


Don’t worry about formats, word counts, styles posts or any of that stuff yet.

This is just to show you that we can overcome the rabbit in headlights idea overwhelm.


Grab yourself a PDF of this quick cheatsheet right here.