The Complete Beginner’s Guide to User Generated Content

user generated content


Struggling to get people to talk about your business (and not even sure how it will help)?

Get started with this guide for boutique businesses looking to make an impact online without trolling celebs or flashing the neighbours.

User-generated content is your way to share your message (and your business) without creating all of that content for yourself.

It’s the ultimate #worksmarter hack.

But what is it?

User-Generated Content is genuine, original content created by anyone in your audience. This could be your customers or clients, your blog followers, your subscribers, or anyone else who has interacted with you and your business.

This could be blog posts, shots on Instagram, memes or GIFs, comments, social media shout-outs, video content… anything!

These people are your authentic brand champions, and you won’t believe the impact they could have on your biz.

Did you know… 86% of consumers say user-generated content is a good indicator of a quality brand, service or product. 

Getting customers (or potential customers) involved in your content creation process is the most effective way to create engaging content that hits that spot, because they know what they need, and what they want.

The thought of trying to get other people to create content for you – for free, no less – can feel icky at first. But this isn’t about exploiting loyal followers, this is about leveraging all the lovely things they’re already saying.

User-generated content is a madly effective way to push your stuff into the spotlight – it stops people from feeling “sold to”, which is exactly what you want. You want your audience to feel nurtured, and supported, not pitched at.

Read more: 5 user-generated content mistakes to avoid.

Let’s make this EASY.

Ask for the content you crave, without the sleaze, stress or sleepless nights, and use it to make an IMPACT.… Click To Tweet


The Complete Beginner’s Guide to User-Generated Content

From finding the right kind of content, to understanding the trends and benefits, to repurposing it in a way that creates buzz, attracts traffic, and magnetises your potential clients, this guide has everything you need to get to grips with user-generated content like the Super Solopreneur you are.


The complete beginner’s guide to user-generated content:

  • How brands blow up the blueprint with user-generated content
  • Trends in user-generated content (+ how to make the most of them)
  • How to get YOUR users to dream up killer content
  • Build a buzz with your user-generated content
  • Promote user-generated content without the ick
  • Put your own spin on user-generated content

Chapter 1: How Brands Blow Up the Blueprint with User-Generated Content

User-generated content is a firm favourite for brands of all sizes because you get full whammy for a fraction of your regular marketing budget (even if that budget of yours is only measured in time).

Take a look at some of these wildly creative ways to bring user-generated content into your wider marketing strategy.

How Buffer grew their Instagram followers by 60% with user-generated content

7 examples of brands leveraging user-generated content

4 killer ads promoting user-generated content and why they work

How brands are embracing user-generated content

4 brilliant user-generated content Instagram campaigns by brands

Adobe and Livefyre make it easy to promote user-generated content

4 excellent user-generated content contests using social media


Chapter 2: Trends in User Generated Content (+ How to Make the Most of Them)

With any type of content, it’s a good idea to study trends. Think about what works, and what doesn’t, but most importantly, think about what will work for your target clients.

Peruse these existing content trends for inspiration:

8 inspiring user-generated content examples and trends analysed

Using social media and user-generated content to drive sales

The creative resurgence of the humble GIF

Increase brand success with Instagram video

How user-generated content spells out success for independent retailers

People love stories – that’s why user-generated content achieves results


Chapter 3: How to Get YOUR Users to Dream up Killer Content

Chapter 3: How to Get YOUR Users to Dream up Killer Content

Attracting amazing content created by your audience is not as tricky as it sounds. In this section you’ll learn about different ways to ask for follower input, and how to encourage engagement in a wider sense.

How to inspire user-generated content

6 ways to cultivate user-generated content

Get more user-generated content (+ repurpose it the right way)

6 interesting ways to encourage user generated content on Instagram

Use contests and giveaways to get user-generated content

6 ways to inspire influential content from your Facebook fans

This is how B2B companies can inspire and promote user-generated content


Chapter 4: Build a Buzz with User-Generated Content

Chapter 4: Build a Buzz with User-Generated Content

User-generated content offers great scope to build some serious hype around a specific launch, as well as your business as a whole. Think about how you can ride the zeitgeist and take advantage of the momentum.

Activate your fan base with user-generated content

3 tips for a successful user-generated content campaign

Increase engagement with user-generated content

Really grow your business with user-generated content

See how UGC spells success for independent retailers


Chapter 5: Promote User-Generated Content without the Ick

Chapter 5: Promote User-Generated Content without the Ick

Any strategy that focuses on user-generated content is opening up the floor for conversation, and building real and organic relationships with your audience. Shining a bit of that spotlight on the people who have put effort into promoting your business boosts those connections, and helps establish you as a business with soul.

4 splendid ways to promote user-generated content

This is how you get people to trust your product

How to “Regram” (+ the importance of sharing Instagram content)

3 creative ways to use Twitter hashtags to promote your business


Chapter 6: Put Your Own Spin on User-Generated Content

I am a HUGE fan of repurposing content, and getting as much mileage you can out of stuff you’ve already done. User-generated content is no different – you can repurpose, re-edit and re-share, and reach NEW viewers, NEW clients and NEW friends.

6 examples of how to make user-generated content work

Repurpose user-generated content effectively

Out of blog post ideas? Try user-generated content.

How user-generated content can light up your social media

Master content creation by staying ahead of the curve

How to repurpose your user-generated content



For more goodies, check out:

Content Creation Hacks
5 Day Killer Content Kickstart Challenge
Join the Killer Content Academy here